The digital landscape in the present day is dominated by Google to a great extent. Making a choice to learn paid ads first or organic SEO entirely depends on your particular goals, resources as well as the demand of the situation. Before considering the factors while choosing which to learn first, that is, Google Ads or SEO, let us first understand what they are and the different benefits they offer.
Weavers Web Academy is offering the best digital marketing course in Kolkata. The module of this course has been designed keeping in mind the various requirements of the industry.
Something about SEO
SEO or search engine optimization is associated with the process of improving the organic presence of a particular website in the search engines like Google, Bing as well as Yahoo. In case the business is looking for a long-term solution then SEO should be the right choice. When SEO is practiced in the right manner then it helps to improve the visibility as well as rankings of the web pages in the organic search engine results pages or SERPs. With time and when with the effective implementation of the SEO tactics, the engagement, sales and the conversions grow. This happens because more people discover the website of the business and visit it.
Learning about Google Ads
Google Ads on the other hand is the advertising platform of Google. This can be used to drive sales, traffic of the website, leads and also engagement by bringing your business in front of the online visitors with the help of paid ads.
There are a number of ad options to choose from to suit the needs and goals of the business. There are different Google Ads like the Search ads, the Display ads, the Shopping ads, the video ads. You shall get to learn more about them by pursuing the Digital Marketing Course in Kolkata from Weavers Web Academy.
- The search ads are text ad placements that come up in different places on a Google search results page. Search ads help the business to get in front of people who are searching Google for the relevant products or the services. They are the pay-per-click or PPC, that is to say, the business pays Google a certain amount when the user clicks on the respective ad of the company or business. A metric that helps to measure how much an advertiser pays every time a visitor clicks on the ad - that is what cost-per-click is.
- Display ads appear as text and even images on more than two million websites, videos as well as apps. This way brand awareness can be created with the help of ads that reach the audience when they are busy browsing the websites, or using some apps.
- Shopping ads typically include the details of a particular product and the name of the business. Sometimes additional information might be included like the ratings of the product and some other benefits like free delivery.
- Next there are the video ads which come in the form of short videos and they appear before or in the middle of a particular YouTube video. This is a great way to build brand awareness and a large number of potential customers can be reached as they watch the videos.
Learn The Most from The Best Digital Marketing Course in Kolkata
Now let us understand as to which one you should consider learning first, paid ads or SEO. Well this depends on your specific goals as well as resources and most importantly the circumstances. Here we take into account certain important factors which could prove to be of some help as you make a choice between paid ads and organic SEO. The digital marketing course in Kolkata plays a pivotal role in transforming you into the digital marketer you had always wanted to become.
- If there is an urgent need for immediate visibility and the traffic needs to be driven to the concerned website very quickly, then you could think about learning paid ads in the very beginning. Paid ads can actually facilitate the very generation of immediate results as soon as the campaigns are set up and the ads start running. Organic SEO on the other hand takes time to give proper results, that is to say, to pave the way for achieving higher rankings in the search engine results. However, in spite of the fact that it takes a bit of time, organic SEO can actually provide sustainable long-term results.
- If you wish to move ahead with paid ads, then it becomes important to understand that paid ads are associated with a good amount of expenses and here comes the costs of advertisement that need to be considered. If there is insufficient funds or the expenses need to be restricted then it would be a good option to head for organic SEO. This is so because organic SEO does not involve too much of expenditure, instead the success of organic SEO is solely dependent on the time spent, the efforts given and also the knowledge that is applied in order to optimise the content as well as the website. The ways to implement this knowledge as well as the tactics can better be understood when you join the best digital marketing course in Kolkata.
- Next it would be good if you consider your skillset and also the areas that interest you the most. In case management of campaigns, data analysis, or creativity are your areas of interest then you should surely go ahead for the paid ads. Else if you prefer to create content or optimise websites or get associated with the process of building an online presence in the organic way then you definitely learning organic SEO would be the right choice for you.
- It is important to first understand the preferences of the target audience and also their buying behaviour while they spend their time browsing through the different websites and the different products and services. It so happens that sometimes the best results are obtained by means of the organic search results, whereas in still other situations the implementation of paid ads brings in favourable results. So it implies that depending upon the search habits of the audience the most appropriate strategy should be selected, that is, whether paid ads or organic SEO.
- It is always advisable to learn both, that is to say, organic SEO as well as paid ads as having in-depth knowledge about the concepts of both would actually prove to be of great help in the long run. The strategies of digital marketing works best when both, organic SEO as well as paid ads are used to ensure maximisation of reach and also obtain the desired results.
Contact Weavers Web Academy today
It needs to be mentioned here that the digital marketing course in Kolkata which is being offered by Weavers Web Academy could help you get equipped with the right knowledge and the skills and in the process become a great digital marketer.
Final Note
So are you ready to take the next step in your digital marketing career. Then your search ends here as Weavers Web Academy brings before you the best program that is sure to help you attain your career goals in the best possible way.
