logo

Category: Digital Marketing

Affordable IT Courses for 12th Pass Students of Any Stream

Posted on by Administrator

Life after class 12 can be a little confusing! With so many different avenues and uncertainty about which one to take, students often don’t feel confident about their journey ahead. In fact, they often do not know which course to pursue. In fact, if you too, are going through the same phase, you’d be pleased to know that you’re not alone! Most students face the same dilemma – more if they are a little cash-strapped.

But we at Weavers Web Academy are here to tell you – all hope’s not gone! The job market is constantly growing, and employers these days are focusing a lot more on practical skills than simple academic qualifications. In fact, there are many affordable, skill-based courses that can help you become job-ready in just 6 months – at a fraction of the cost of conventional courses. And the best part? Well, students of all streams can opt for these courses! Isn’t that great?

From mastering digital marketing and designing feature-rich websites to learning PHP, there’s no dearth of quality courses – tailored to modern business needs. These courses not only offer hands-on experience but also open the floodgates to demanding careers. So why wait? Here’s a quick rundown of some of the most popular courses that students can enroll in after class 12 and get job ready.

Why Opt for Job-Oriented Courses?

When it comes to zeroing in on a course after class 12, the pricing can often be a problem, but it doesn’t have to be! While traditional courses can be priced on the higher side, needing prolonged commitment before you can actually land a job, short-term courses can be a better alternative. These are the affordable, job-oriented courses that you might be looking for – giving you a headstart in an already competitive world.

Short-term job-oriented courses focus on practical skills – that come in handy in real-life working environments, thus being more in demand without being unnecessarily pricey. So, instead of just studying theoretical concepts, you can go for hands-on training that actually prepares you for modern businesses, no matter what the industry.

The demand for industry-specific skills is on the rise, and employers these days want candidates who can hit the ground running – be it mastering the art of digital marketing or creating visually stunning websites. Luckily, with a job-oriented course, you can gain these in-demand skills without breaking the bank.

Here are a few reasons why going for a short-term course makes sense.

  • Quality Learning: Short-term courses are designed to pack a punch in a short time. The focus is always on hands-on learning rather than drowning students with endless theories. Whether you go for digital marketing, PHP development, or web design, the aim is always to get you job ready – equipping you with industry-relevant skills.
  • Affordable Fees: Unlike traditional courses/ degree programs, short-term courses are easy on the pocket. With the fees always being a fraction of what traditional courses charge, these offer great value for money. Investing in short-term courses is thus a smart choice for students – those who want to land a great job in the shortest time possible.
  • Job Security: With the job market constantly on the rise, we are seeing a burgeoning demand for skilled professionals – be it in the world of backend development, UI/UX design, or something else. Such courses prepare you for specific roles and give you an edge over your peers, offering better job security.
  • Salary: There’s a common misconception that short-term courses cannot lead to high-paying jobs, but that couldn’t be further from the truth. In fact, when you complete a short-term course from a reputed place, you will easily find a job between INR 15,000 to 25,000 per month. That is a great start for freshers! With the right exposure and expertise, you can earn a lot more.

Courses to Get Job Ready After Class 12

Digital Marketing Course

In today’s day and age, businesses thrive on their online presence, and that’s where digital marketing comes into play. Have you ever wondered how brands/ businesses grab people’s attention on social media or how they run ads on Google? Well, digital marketing is behind it all!

A digital marketing course covers a myriad of topics, including but not limited to search engine optimization that helps businesses rank better on search engines, social media marketing to connect with their target audience through platforms such as Facebook and Instagram, and PPC ads. You’ll also learn about analytics, email campaigns, and content marketing.

The world is in dire need of more digital marketers across different industry verticals – from real estate to retail and even beyond. With businesses looking to boost their online footprint, the demand for digital marketers is going to surge even more in the coming years.

That said, the best thing about these digital marketing courses is that they are short courses – ranging between 3 to 6 months – and they won’t burn a hole in your pocket. Once you successfully complete the course, you can easily land a job with a salary package between INR 15,000 and 25,000 a month, with plenty of room to grow from thereon.

Web Design Course

We live in a world where everything online is dominated by websites. This is where web design skills come in handy! Every engaging website you visit or come across is a product of a web designer’s creativity.

A typical web design course introduces students with the modern tools needed to bring websites to life. So, you’ll get to learn HTML – considered the backbone of websites, CSS – the secret sauce behind stunning visuals, and JavaScript – which makes websites more interactive. Together, these are the very foundations that modern websites are based on.

Why choose web design? Businesses, no matter how big or small, need websites, and they thus rely on the skills of web designers. Whether you choose to work for a company, work freelance, or start your own agency, the possibilities are endless. As for the salary, you can start earning INR 15,000 to 25,000 per month right from the word go. Isn’t that great? Get going now!

UI/UX Design Course

A lot depends on first impressions, and that’s where UI/UX designs take centre stage. While UI stands for User Interface, UX refers to User Experience. So, UI and UX together make sure that the website design is not only visually appealing and easy to navigate around but also make sure that it feels intuitive and user-friendly.

Good UI/UX makes sure that visitors enjoy the experience on the app/ website and come back again for more. So, a UI/UX design course helps you acquire skills in wireframing, prototyping, and user research. To put it simply, UI/UX design courses help students bridge the gap between technology and human interaction. So, whether you want to work for a leading IT company, a young startup, or go freelance, there’s no shortage of opportunities.

Starting salaries for UI/UX designers usually range between INR 20,000 to 30,000 a month – depending on their skills and portfolio. So, if you have an eye for detail and want to come up with meaningful experiences for users, this can serve as a great career path.

Quality Analyst Course

Have you ever wondered how software/ apps work smoothly without hiccups/ stutter? Well, quality analysts (QA) play a major role in it. The work of a QA is to make sure that every app/ website is bug-free and works as intended. They are the unsung heroes who make sure that the app or website developed is reliable.

Modern QA courses are designed to teach students the basics of testing, including manual and automated testing methods. By enrolling in a professional QA course, you will get first-hand experience learning how to spot bugs, run test cases, and make sure that the app/ software works right across all devices. With the demand for QA professionals on the rise – positions like QA Analyst or Software Tester can be a great starting point for you.

As a fresher, straight out of college – with a certificate in QA, your starting salary can range between INR 15,000 to 20,000 per month, with plenty of room to grow. If you enjoy solving problems, a career in QA is just the right thing for you.

PHP Development Course

Websites depend a lot on PHP for processing forms, managing data, and handling logins. It is a powerful, open-source scripting language used in backend development. In fact, PHP is known to power some of the most popular websites and applications around the globe.

A PHP course will thus teach you the basics and allow you to delve deeper into frameworks such as Laravel and CodeIgniter. These frameworks are used to simplify complex coding tasks and come up with dynamic, secure, and scalable apps. In fact, PHP will help you work on projects of all sizes – ranging from a small website to enterprise-grade applications.

As a beginner, a PHP developer starts earning anywhere between INR 15,000 to 25,000 every month. However, this amount quickly increases as you gain skills and experience and take on larger projects. If you love coding or want to learn in-demand skills, a PHP course is the right way forward.

Choosing Weavers Web Academy

At Weavers Web Academy, we believe that with the right training, every student has the potential to beat the oddities and surge ahead in his or her career. That’s why we offer tailored education – one that aligns with individual needs and aligns with modern industry demands. We prepare you for the real world.

We not only provide hands-on training and personalised attention, but also use our strong industry connections to help students get placed in top companies across Kolkata. From learning cutting-edge skills to landing your dream job, we will be with you every step of the way.

Ready to take the next step? Join Weavers Web Academy now!

Have questions? Feel free to connect with us at enquiry@weaversweb.academy, and we will be happy to answer your queries.

10 Tips for Choosing the Right Digital Marketing Course in Kolkata

Posted on by Administrator

Do you often find yourself asking whether you should go for an online or offline digital marketing course? Well, we often come across students who do just that and even worry about placements. With over 650+ digital marketing institutes across the length and breadth of the country, constantly bombarding you with their course features, you’re bound to get confused. We can’t really blame you for that!

So, in this blog, we’ve decided to include a few factors that you must consider when looking for the right digital marketing courses in Kolkata.

 

Factors to consider when enrolling in a digital marketing course in Kolkata

 

One of the notable things to happen during the pandemic was an accelerated digital shift for businesses, irrespective of how big or small their operations were. And this surge is what has actually led to an increase in demand for digital marketing professionals.

 

1. Learning objectives and career goals: The first step to finding the right digital marketing course is identifying your goals. Are you looking to kickstart a career, upskill, or add a specific niche to your expertise? For instance, beginners might need comprehensive courses, while seasoned marketers might look for specialisation, such as paid ads or analytics. If and when you have your career goal set, you will be able to invest your time and money wisely. 

 

2. Curriculum and topics covered: Let’s face it – a well-rounded digital marketing course should cover the essential modules, such as SEO, PPC, email marketing, analytics, and social media marketing. But we at Weavers Web Academy made sure that our digital marketing course included a lot more! Being one of the best digital marketing courses in Kolkata, our course also includes e-commerce strategies, AI in marketing, and influencer marketing.

 

3. Practical learning options: Theoretical knowledge sure helps, but digital marketing thrives on practical application. So, it is good to go for a course that offers a chance to work on real-world/ live projects, case studies, and/ or internships. Implementing an SEO strategy or running an ad campaign for real builds confidence and prepares you for real-world challenges. Moreover, recruiters prefer candidates who have practical and actionable experience.

 

4. Faculty and industry expertise: What good is an academy/ institute without the right faculty? Make sure that the academy you’ve zeroed in on has experienced faculty members who’ve had or presently have active roles in the digital marketing industry. This will help them to explain concepts using real-world examples. In fact, we believe that quality mentorship from industry veterans can make your digital marketing education more engaging and impactful.

 

5. Flexible learning formats: Your schedule matters! Online digital marketing courses in Kolkata offer great flexibility – allowing you to learn anytime. This is a big help, especially if you juggle work or studies. That said, offline courses provide a more interactive, in-person experience. Hybrid options offer the best of both formats. So, choose a format that works the best for you and make sure that you stay consistent. Whether you prefer live sessions or prefer self-paced learning, the choice is yours.

 

6. Certification and credibility: A certificate from a recognised institute/ academy validates your skills and adds weight to your resume. Find out if the academy will offer any certificate upon successfully completing the course. Also, do some research and find out if they have connections with notable IT businesses around. That said, the certificate demonstrates commitment to growth and makes sure that your prospective employers see you as a serious candidate with verified expertise.

 

7. Course duration and cost: Ask yourself, “How much time can I realistically dedicate to the course?” While short courses are ideal for quick upskilling, longer digital marketing courses in Kolkata offer in-depth knowledge. Compare the pricing across platforms and weigh the same against the value provided. Remember, expensive isn’t always the best! So, look for courses that have a robust curriculum, practical training, and a certificate that actually helps in the industry. Some academies, such as our own at Weavers Web Academy, offer demo classes/ introductory modules, to let students get a feel of the course before committing fully.

 

8. Alumni success and placement support: Some of the best digital marketing institutes have a robust alumni network and strong placement support. Find out how well the alumni are doing, as this way, you’d be able to assess the effectiveness of the course better. As for the placement support, it’s good to go for an academy that offers resume building, mock interviews, and job referrals – all of which are needed to heighten your chances of landing a great job.

 

9. Resources and community support: Look for an institute that offers additional resources such as toolkits, templates, or lifetime access to some content. If they have an active community/ forums and live Q&A sessions, that will be a big boost to your learning journey. This will help you to engage with fellow students and foster a collaborative environment for exchanging ideas and resolving doubts.

 

10. Student reviews and testimonials: Reviews and testimonials offer a clean and actual glimpse into the course experience. Take some time out to go through different online platforms and the course website for feedback from past students who’ve enrolled in digital marketing courses in Kolkata. Pay attention to what they have to say about the course quality, faculty, and the overall learning experience. The honest reviews will help you gauge if the program meets your expectations and delivers on its promises.

 

Why choose Weavers Web Academy?

 

We at Weavers Web Academy take pride in being a top choice for digital marketing courses in Kolkata. Our industry-best curriculum is designed to help students learn the latest tools and techniques – so that they can stay ahead of the competition and thrive in the ever-evolving digital landscape.

 

Whether you prefer online classes or interactive offline classes, we’ve got it covered. Our experienced faculty brings real-world expertise – delivering engaging lessons tailored for practical applications. That is not all! At Weavers Web Academy, you’ll get hands-on experience by working on real-world projects. This will not only help you build a strong portfolio but also boost your confidence.

 

At Weavers Web Academy, we go beyond teaching – and thus offer frequent doubt-clearing sessions. This way, you’ll never feel stuck. Our mock interview classes/ sessions prepare you well for interviews. Plus, with our 360-degree placement assistance, you’ll receive resume-building tips, job referrals, and support to kickstart your career in digital marketing.

 

Join a learning environment that focuses on your growth. Choose Weavers Web Academy. Enroll now!

How to Choose the Best Digital Marketing Course in Kolkata?

Posted on by Administrator

In the competitive world, finding the right career option is always challenging. Some job roles demand a science background, some commerce, and others arts. However, digital marketing courses have no specific requirement. You can be from any background, but you have to fix your interest in that job role.

Well, if you are ready to boost up your career with the best digital marketing course in Kolkata, it can be like searching for a needle in the sand. With the growing institutes in Kolkata, it is very tough to understand which institute and course will be right for your career. So, how do you make the right choice? Here, we have set an ultimate guide for the learners to reach the goal of their career success with digital marketing.

 

Necessity of Digital Marketing Course Today!

 

Digital marketing has transformed the mode of business to operate the strategies with the increase of various companies, which are shifting their focus as online marketers. The growing demand for skilled digital marketers is increasing in daily life. After doing a lot of research, a study on LinkedIn stated that digital marketing jobs are among the ten most in-demand career paths. 

If you want to build your personal branding, work for a top company, or start a digital marketing agency, enrolling in the best digital marketing course in Kolkata is important.

 

Tips to Pick the Best Digital Marketing Course 

 

There is never a choice based on a one-size-fits-all approach if you talk about picking the perfect digital marketing course. However, there are some aspects that can help you make the right decision in finding the best digital marketing course in Kolkata. Let’s have a look at some factors:

 

  • Complete Curriculum: Cover the Aspects of the Course

Every good course offers a holistic view that covers various areas of digital marketing:

    • Social Media Marketing (SMM)
    • Search Engine Optimization (SEO) (Onpage and Offpage)
    • Social Media Optimization (SMO)
    • Content Marketing and Optimization
    • Web Analysis
    • Competitor Analysis
    • Video Marketing
    • Pay-Per-Click (PPC) Advertising
    • Lead Management and Growth Hacking
    • Project Review and Mobile Marketing

 

There may be some courses that will give you ideas on SEO, and others will make you an expert in PPC. Now, you have to find out which course follows all the aforesaid areas in the curriculum. 

If you find the best digital marketing courses in Kolkata offered by Weavers Web Academy, you will get a module on Google Analytics Certification that equips the students with perfect skills to measure and track website performance. The practical training in the class will help you rule the data-driven world.

 

  • Experienced Faculty: Get Help from Experts

 

Teachers or faculty play a vital role in accomplishing your career goals. The teaching objectives and styles of the instructors can break or make your learning experience. It is important to find experienced professionals who have complete knowledge about the digital marketing world. 

In Kolkata, there are some institutions that make partnerships with industry experts who have real-world experience and knowledge about the subject. Try to know whether they have worked on the campaigns of reputed brands or have been part of good organisations. Weavers team have professionals who meet these factors, and they can give valuable insights with practical tactics and strategies to their students. 

 

  • Certifications: Grab the Right Credentials and Skills

 

With the help of digital marketing certification, you can reach a competitive edge in your job market. There are various course evaluations with certifications that help you gain recognition in the competitive world where getting a good job is quite challenging. Some certifications include:

 

  • Facebook Blueprint Certification
  • Google Ads Certification
  • HubSpot Content Marketing Certification

 

There are other certificates that you can get if you complete your course from a renowned digital marketing institution that provides you with the best digital marketing course in Kolkata. The top-rated courses always provide the learners the opportunity to earn numerous certificates and help them create a strong portfolio that showcases the potential of the employees.

 

  • Practical Training: Complete Projects & Assignments

 

In the field of digital marketing, the candidate has to acquire knowledge more than the textbooks. It is important to gain practical knowledge and experience on the basis of real-world assignments and projects. Our expert faculties in Weavers Web Academy offers live projects and practical assignments to develop the practical skills of the candidates in addition to theoretical knowledge.

There are some necessary courses that help the students manage actual campaigns on Facebook or Google Ads. The hands-on experience is always invaluable when the candidates enter the job market. Most of the employees expect employees who have practical skills along with theoretical knowledge. 

 

  • Placement & Internship: Assistance in Finding the Right Job

 

The most crucial factor in choosing the right digital marketing course is placement assistance. Placement is the main aim of every student, but they have to remember that getting placement is not magic. Following proper guidelines and gaining skills in digital marketing can help you get an excellent job in this competitive field.

The institute offers internship opportunities that help the students get an idea on the real set-up style. Whether you want to do a job or start a business, the internship program will help you.  

Our institute offers the best digital marketing course in Kolkata that helps the job seekers crack the interviews of the top companies. You can kickstart your career today by completing your course.  

 

  • Online vs. Classroom: Select the Suitable Format

 

Due to the preoccupied schedule, most of the candidates prefer choosing online courses over the traditional classroom. In the online classroom, the students get the flexibility that is ideal for working students or candidates who have busy schedules. The traditional classrooms allow the students to interact face-to-face with the faculty. Completing the hands-on workshop is easy.

Well, both the classes have their own benefits. However, we provide both types of classes as per your convenience.   

 

  • Reviews and Reputation: Check the Student Feedback

 

Reputation is the most critical indicator of a good institute. You may check testimonials, online reviews, and ratings from the ex students of the institute. The platforms such as Quora, LinkedIn, and Google Reviews provide you the thought process of the former students who completed the course and got placement support.

The real success stories are always provided in the testimonials, so the reviews always state the reputation of the institute.

 

  • Partnership of various Industries: Sign of Credibility

 

A question may arise, does the institute have proper relation or partnership with the leaders of the industry? It’s a key factor that states whether the institute gives you the best digital marketing course in Kolkata. There are various institutes that have partnership with HubSpot, Facebook, and Google. They provide best placement opportunities and better training. 

For instance, a good digital marketing institute in Kolkata, which partners with Google often offers access to Google’s certifications and learning tools. The students can reach their career goals easily without any hassle.

 

  • Post-Course Assistance: Enjoy the Guidelines After the Course Period

 

You may only enjoy the benefits of post-course assistance at some institutes. But reputed institutes solve your queries and provide you benefits even after you complete the course. This can benefit the students and solve other problems that meet your needs. This reassurance helps the students choose the courses and fight with the challenges of various fields.

 

  • Affordable Fees and the Course Duration

 

Every student thinks about the course duration and the fees when starting any course. However, rushing to jump the career ladder may not provide you with a fruitful result. Our faculties for the digital marketing course at Weavers Web Solutions offer a 6-month course at INR 55,000. Now, why should you choose our course? Take a look!

  • Get complete career guidance
  • Enjoy no-cost EMI options
  • Receive frequent doubt-clearing sessions
  • Find 360-degree placement assistance
  • Grab the suitable job-oriented course modules
  • Live projects to gain practical knowledge

 

Students of every stream can choose digital marketing who have completed undergraduate, B.A, B.Com, B.Des. M.A, M.Com, and others. To learn more about our course, you can visit our website.

 

Hireable Skills from Digital Marketing Course      

The top skills that students learn from the best digital marketing course in Kolkata not only help them get a good job but also increase their knowledge on various platforms. They can be the top entrepreneurs one day. Have a look at some skills to learn from the course: 

 

  • SEO (Search Engine Optimization)

 

SEO is the integral part of a business that involves the primary part of digital marketing. Search Engine Optimization improves the search engine result pages (SERPS) and optimises a website that increases the reach of the customers. The students can learn keyword optimization techniques and rank the website in Google, Bing, Moz, etc.

 

  • SMM (Social Media Marketing)

 

The SMM helps in creating the content for social media and branding. Moreover, the students can learn the ways to generate traffic. The professionals in digital marketing can understand some basics about the media platforms such as LinkedIn, Twitter, Instagram, and Facebook. The social media campaigns with the analytics tools can mediate the business that is the part of SMM.

 

  • Pay-Per-Click (PPC) Advertising

 

PPC advertising helps digital marketers reach audiences on various digital platforms and websites through paid ads. The students of the digital marketing course learn how to set up PPC campaigns on Bing, Google, X, LinkedIn, Facebook, and Pinterest to show ads to people for various services and products.

 

  • Content Marketing

 

The main goal of the content marketing is to reach the customers by using visual, written, and video contents. The content is published on social media, website, and other channels for subtle information and promotion as per the ranking of the keywords as we know content is the king. This is the best way for an advertisement to attract an audience.

 

  • Video Marketing

 

Internet users can turn to sites such as YouTube before they buy a product or service. Digital marketers use various platforms such as TikTok, Instagram, and Facebook videos to run a video marketing campaign. The success of video integration in SEo, broad social media marketing campaigns, and content marketing are part of video marketing. The digital marketing course offers video marketing aspects to reach the audience in a better way.

 

  • Mobile Marketing

 

The students can learn the way to get involved in advertising of services and products through tablets, mobile phones and other smart devices via SMS, websites, in-app notifications, and social media. Mobile marketing helps people identify data with trends, work on mobile analytics, and focus on personalised marketing to accomplish the goals of the business. 

Along with these hireable skills, there are various parts in the curriculum of the digital marketing course because it is a vast and in-depth subject with various layers in it. However, along with the theoretical knowledge a reputed institute guides the students with practical projects and assignments. 

 

Frequently Asked Questions

 

  • What type of practical skills can I gain from the digital marketing course?

 

You will learn the ways to optimise websites, run successful digital campaigns, and analyse data.

 

  • How can I access the course materials?

 

You can access the course materials modules 24/7 as you need. You can download the course module from our website or with the help of our expert team.

 

  • Can I pay my course fee in instalments?

 

Yes, definitely! We offer affordable and flexible payment options to meet your needs.

 

  • Are there exams and quizzes?

 

Yes, we arrange weekly quizzes and examinations to test the knowledge of the students.

 

  • How to register for the course?

 

Well, you can enrol through the website of Weavers Web Academy and download the course module where you will find the details about the course.

 

  • What is the session, and when is the time to start the digital marketing course?

 

Our team offers multiple starting dates. Therefore, feel free to join us any time. 

 

  • Are there any discounts and offers on the course?

 

We offer discounts based on the session needs. You can connect with us for further discussion.

 

  • Can I get any type of demo class before enrolling?

 

Yes, we offer free demo sessions that help you choose our course.

 

  • What is the cost of the digital marketing course?

 

We offer an affordable rate of INR 55,000 for a 6-month course along with the learning materials, certification, and 100% placement guarantee. However, we have some regulations for the students that will be provided to you. You can also pay the amount in instalments.

 

  • Which software and tools are the fruits of this course?

 

After completing the best digital marketing course in Kolkata, you will gain hands-on experience with various tools such as AdWords, Google Analytics, and social media platforms.

 

  • What are the prerequisites for the course?

 

The fundamental computer skills and access to the internet can help you start the course and reach your career goals.

 

  • How often do you update the course?

 

The course is updated as per the needs of the industry on the basis of the latest digital marketing tools and trends.

 

  • What kind of support can I get after completing the course?

 

We offer post-course support, such as networking opportunities and access to updated materials.

 

  • Can you name the kinds of assignments that I will be doing?

You will understand how to create digital marketing strategies, analyse real data sets, and run ad campaigns.

 

  • Can I start the course while working as a full-time employee?

 

Yes, our flexible schedule and online classes can help you create your own pace if you are a working professional. 

 

  • How do you register for the digital marketing course at your institute?

 

To register for the digital marketing course at Weavers Web Solutions, you can call us at 8013104060 or send us an email at enquiry@weaversweb.academy. Feel free to visit our website – https://weaversweb.academy/ to get complete information about various courses including digital marketing courses.

 

Are you Ready to Enrol Yourself in the Course?

 

In the competitive job market, if you want to accomplish your career goals, then choosing the right career course is essential. To become an expert digital marketing executive, dig deep into the sea of knowledge with the divers of Weavers Web Academy. We assure you to grow your career with the help of our experts. What are you thinking? Reach the zenith of the career by connecting with us today!

Transform Your Career with Leading Digital Marketing Institute in Kolkata

Posted on by Administrator

In today’s rapidly evolving job market, having digital marketing skills is more than just advantageous. As more and more businesses shift their focus online to boost their reach and connect with a wider audience, the demand for professionals well-versed in online marketing has also soared. So, whether you’re a novice, a seasoned professional looking to upskill, or someone looking to switch careers, digital marketing can up your chances of employability.

That said, just knowing the basics won’t cut it! To truly stand out and excel in the industry, you need in-depth knowledge and hands-on experience. This is where professional digital marketing institutes come in. Enrolling in a leading digital marketing institute in Kolkata allows you to garner in-depth knowledge/ understanding of the latest tools and learn from the best in the industry. Training with the best will up your confidence and turn you into a pro, ready to tackle real-world online marketing challenges. In short, choosing the right institute is the first step to building a successful career in DM.

Why is digital marketing the future?

How many times have you actually gone beyond the first or second page on Google? Chances are that you may have rarely done so, and this is where online marketing is at work. Digital marketers help businesses rank better on searches. But that’s not all they do!

To put it simply, online marketing is all about using digital channels to promote a business – its services and products. Email marketing, content marketing, PPC, and SEO, all come under the gamut of internet marketing. In fact, around 89% of marketers around the globe say that SEO and other digital marketing efforts lead to fruitful results. It allows brands to connect with their target demographics. While that’s the goal of traditional marketing efforts, digital marketing also allows brands to target a more niche audience. The fact that it helps even small and medium-sized businesses to garner attention online and go up against more established businesses is what makes it popular all the more.

Why choose digital marketing as a career?

  • It’s the in-demand thing: According to a LinkedIn report, almost half of the jobs posted on its platform back in 2022 either belonged to online marketing or were from the media domain! This shows the kind of opportunity available for those looking for a career in this industry. In fact, the data shows how businesses, big and small, are always looking for internet marketing professionals, which seriously ups your chances of landing a great gig.

 

  • Variety is the spice of marketing: It’s probably fair to say that almost all businesses these days have at least some kind of digital presence. So digital marketers are tasked with using the different channels at their disposal – each of which warrants its own specialization. Some of the options include Search Engine Optimization, Social Media Marketing, Content Marketing, and more. When you pass out from a digital marketing institute in Kolkata, you may even choose your own niche skill for continued and focused growth.

 

  • Competitive salary and a versatile career: The salary bit almost always depends on experience and skills, and on the niche/ segment of digital marketing you choose to specialize in. That said, nearly all avenues in the domain have a great competitive salary, and there’s plenty of room for growth. That said, you’d also get to work with big and small companies and collaborate with different teams. 

Remote work opportunity: These days, people look to maintain a healthier work-life balance and prefer being around the family. Luckily, with a career in digital marketing, you can do just that! Most digital marketing companies offer a hybrid or a remote working opportunity. So, all you need is a PC/ laptop and a stable internet connection, and you can basically work from anywhere around the globe. 

Why opt for a leading digital marketing institute in Kolkata?

In the ever-evolving world of online marketing, quality education and training are an absolute must. With businesses relying heavily on digital strategies, the demand for skilled professionals is at an all-time high. However, not all digital marketing courses are created equal. Thus, choosing the right institute can make a significant difference in your career trajectory.

A well-established institute offers more than just theoretical knowledge. It offers a comprehensive learning experience that brings in the latest industry insights and blends them with practical, hands-on training. This makes sure that you not only ace online marketing concepts but also get proficient in using real-world tools. At Weavers Web Academy – the best digital marketing institute in Kolkata, we have the finest, industry-vetted digital marketing faculty who bring their industry expertise to the classroom.

Another great advantage of enrolling in a top-notch institute is the tailored/ custom curriculum. It is always best to opt for an institute that offers a robust curriculum – one that evolves with the changing times and the needs of the industry. At Weavers Web Academy, we always make sure that you’re always learning the most up-to-date digital marketing strategies, and this puts us one step ahead of the competition. That is not all! We have a strong industry presence and connections that allow us to offer students excellent opportunities for internships and placements.

Our comprehensive DM course offerings

At Weavers Web Academy, we offer a course crafted to equip everyone with the skills needed to excel in their career. We start with Search Engine Optimization (SEO), where you get to learn all about on-page and off-page SEO. Learn how to optimize business websites, conduct competitor analysis, and leverage the power of web analytics to track and heighten SEO performance. We also teach everything about content marketing, including strategies that drive organic traffic and help build brand authority. Sounds fun, right?

In the Social Media Optimization (SMO) module, we teach people how to boost a brand’s online presence through targeted, effective social media strategies. We also teach how to create and manage campaigns that resonate with audiences. As for our module focused on PPC ads, you’ll learn to master search campaigns, display ads, and campaign creation. We will also train you on YouTube SEO – on how to optimize videos and attract more organic traffic to your channel.

At Weavers Web Academy, we take pride in our industry-best, career-focused, job-oriented course modules that are designed to prepare you for real-life challenges. This is what makes us the best digital marketing institute in Kolkata. While our live projects offer practical knowledge, the doubt-clearing sessions are geared towards making sure that you are never left behind. In fact, to make your journey smoother, we even offer no-cost EMI options.

Hands-on experience and expert faculty

When it comes to learning internet marketing, do you know what truly stands out or what truly makes a difference? Well, theory can’t alone prepare you for the ever-evolving digital marketing space. You’ll have to roll up your sleeves and dive into real-world projects. Why? Well, that’s because the world of digital marketing is never quite the same and Google frequently rolls out updates, and the best way to keep up is only through hands-on experience. At Weavers Web Academy, you’d not just gain theoretical knowledge on SEO, PPC, and SMM, but also get to apply those concepts in practical scenarios that mimic real-world challenges.

Have you ever wondered what sets successful digital marketers apart? It is often their ability to comprehend issues and adapt to the changing marketing trends. This comes from experience, and that’s exactly what our faculty members offer – experience! From live projects that actually replicate marketing campaigns to real-time competitor analysis, we prepare you to face the industry head-on.

But all the training and hard work may prove nothing unless you get mentored by the right people. Students need to learn from people who’ve been in the trenches and know the ins and outs of the digital world. That’s where our faculty members come in! Our expert faculty at Weaves Web Academy aren’t just teachers but seasoned professionals who guide you every step of the way.

Job placement assistance and flexible learning opportunities

When you invest in our digital marketing institute in Kolkata, you’re not just signing up for education or skills but investing in your future. At Weavers Web Academy, we understand how everyone’s learning needs and schedules are different, and that’s why we’ve come up with flexible learning options to suit your needs. Whether you prefer online classes or face-to-face interactions in an offline setting, we’ve got it all.

But what when you’ve completed the course? Well, we’ve figured out that bit as well! Our job placement assistance is one of the best in Kolkata. At Weavers Web Academy, we’re committed to not just teaching you the skills you need but also in helping you land the job of your dreams. Our placement team works tirelessly to connect you with top companies in the industry so that you find a role that best matches your skills and expectations. At Weavers Web Academy, your success is our top priority.

Key takeaway

Enrolling in a leading digital marketing institute in Kolkata is a smart move for anyone who takes their career seriously. At Weavers Web Academy, you don’t invest to gain knowledge but instead to create the foundation to further your career and land your dream job. From amazing course materials to handling hands-on projects, getting trained by the industry’s best faculty, and flexible learning options, Weavers Web Academy does all this and more. We help you with the skills and confidence you need to thrive in today’s competitive job market. But why take our word for it? Check out the tons of positive reviews that we’ve received on Google.

Whether you are fresh out of school and just starting out, or planning to switch careers, our online marketing curriculum is designed keeping everyone’s needs in mind. Once you complete your course, our 360-degree placement assistance will help you bag a role that aligns with your goals.

So why wait? Transform your career with Weavers Web Academy! Registering with our digital marketing course is relatively simple. Call us at 8013104060 or email us at enquiry@weaversweb.academy.

Your journey to success begins right here!

Confused About Moving Ahead in Your Career? Why Not Opt for A Career in Digital Marketing?

Posted on by Administrator

The field of digital marketing is gaining importance and the world is taking notice of this fact. As businesses are embracing various digital marketing tactics, aspirants from different disciplines are also moving ahead to learn the skills and knowledge of digital marketing. It is a subject that offers innumerable benefits if implemented in the right way. There is scope of immense growth in career if one chooses to be a proficient digital marketer. The skillset so acquired could be a great combination along the skills that you already possess. 

Among the Best IT Courses, digital marketing can be considered to be one of them and its importance is gradually increasing with the passage of time in the industry. 

 The importance of digital marketing is being felt with the advancement of technology and rapid growth in the economy. Digitisation today is ruling the world and we take the help of the internet for solving simple as well as complex issues. Let us directly dive into the various segments which together make digital marketing up and the related courses associated with it. 

It is good to mention here that appropriate training on different courses is provided at the premier IT Training Institute of Kolkata which is Weavers Web Academy. 

Social Media Marketing – Utilising The Social Field 

  • Social media marketing refers to the use of various platforms or social media for the purpose of brand building and also for increasing sales and for driving in traffic. 
  • It seeks to develop more ways of engagement. 
  • Social media marketing aims to reach out to a wider audience. 
  • There are more than 4 billion users who are associated with the social media networks which implies that more than 55% of the total population of the world is engaged with social networking. 
  • It has been proven that compelling social media posts have a profound impact over the decisions associated with buying and also this marketing tool is being used on a large scale today by marketers all around the world. 
  • Some of the important social media platforms include Facebook, LinkedIn, Instagram and there are others. 
  • So when you go in for a digital marketing course, you are going to get trained about the different ways as to how to strategize various plans and implement the same for excellent results in the various social media platforms. 
  • You will also learn the different ways in which you could run various ads on different platforms.   

Email Marketing –  The Untapped Power of Emails

  • Email marketing is all about sharing useful information with customers about the products as well as services that the company offers. 
  • In case of any important updates or special discounts that are being given, customers can be notified and this mode of marketing is actually very helpful as direct information is delivered to customers and both time as well as energy are saved and no extra effort is required. 
  • When the aim is to expand the business and also to increase sales, then email marketing would be the perfect option. 
  • It is a form of digital marketing and it plays a great role in creating awareness about the brand concerned, also in building long lasting relationships with customers and helps them stay engaged with the purchasing activities and this is achieved via the different emails that are sent to the customers. 
  • Emails can be sent by considering the demographic factor in mind and this ensures that people get to see the emails that they prefer the most. 
  • In this way email marketing has proven itself and as technology advances further, email marketing is sure to progress ahead and get even better. 
  • In the digital marketing course, you will learn the different ways to handle email marketing and it is sure to transform you into a great marketer.  

SEO – Improving Ranks 

  • SEO or search engine optimization refers to the process whereby the website undergoes improvement in order to ensure that the visibility factor associated with different search engines like Google is subject to enhancements and this applicable when people are searching for the products or services of the company concerned.
  •  The better the visibility the better are the chances of getting found and also getting clicked and this would mean more conversions for the business. 
  • That precisely is the aim of search engine optimization. 
  • The main point revolves around securing more traffic, and specifically the organic ones. 
  • It is important to rank high to get noticed and be on the top of the search page. 
  • That way chances of people paying a visit to your website also increases. 
  • Search engine optimization plays a pivotal role in enhancing the positions when it comes to the ranking factor of the website. 
  • The relationship is quite simple: better ranks lead to more organic traffic and the more the number of customers, more are the chances that the conversion rates will undergo improvements. 
  • You shall gain knowledge about the different tactics associated with search engine optimization when you are pursuing a digital marketing course and skills you learn shall certainly help you become a proficient digital marketer.  

PPC – One Click and A Visit to The Website 

  • PPC or pay per click falls under the big umbrella of digital marketing and in this form of marketing practice, the advertiser needs to pay a certain amount when the advertisements get a click. 
  • We list some of the major benefits associated with this type of marketing. 
  • First, pay per click is extremely cost effective. 
  • Another very important advantage lies in the fact that the ad in question appears on the first page of the search results when somebody actually conducts a search of the particular product or service. 
  • This creates scope for immense exposure and this in turn has a positive impact over the factor called ‘brand visibility’ with the target audience getting directed towards the concerned website. 
  • The results are almost instant in case of pay per click marketing, that is to say, the desired traffic gets generated almost instantly. 
  • Increased traffic implies better conversion rates which in turn ensures profit for the business concerned. 
  • Keywords need to be chosen and arranged in an appropriate way, and campaigns need to be set to ensure maximum conversions. 
  • In order to learn the various ways of planning and implementing the correct strategies to obtain desirable results, going in for a training in digital marketing should be appropriate. 

Final Thoughts 

The world of digital marketing is vast and it would be good to start off by learning the simple rules before entering the huge ocean. This form of marketing is gaining importance and in the years to come it is sure to undergo further advancements and help businesses in a great way. So why not give a thought about learning the skills of this much coveted field of marketing.

How angular and react are creating wonders in the world of software development?

Posted on by Administrator

Angular in Brief

Efficient building of web apps is now possible with the help of Angular technology. Development now proceeds much faster, thanks to the Angular framework. The developers ensured that a solution was quickly found in case of any issues during the different phases of development. This happens because of the detailed documentation provided. The Angular command-line interface makes the development process even more accessible for developers by providing a set of tools for coding. Two-way data binding is a feature that leads to automating processes associated with code generation. Google created the Angular framework, which continues to evolve with the constant addition of new features. The specialists of the Angular community constantly work to develop the framework, share their experience revolving around programming, enter into discussions, and together find innovative solutions to problems. The structure of the Angular framework consists of components and modules, and this division makes it the perfect fit for unit testing. Every unit of the code undergoes testing throughout the development process, and the control over the quality can be quickly taken. Model-View-View-Model (MVVM) and Model View Control (MVC) architecture pave the way for improvement associated with code reusability. Dependency Injection ensures that applications are efficiently built.

Debugging can prove difficult while using Angular, and this is especially true for large applications. Angular is considered a complex framework, so learning it could be challenging. The process of migration from Angular to AngularJS could be extremely lengthy and difficult. TypeScript and RxJS also need to be mastered, which could be a difficult process.

The Story of React

React is easy to learn and use. Rich user interfaces can be built with the help of React. Quality matters as the user interface needs a proper and practical design to be user-friendly. The time invested for development purposes is relatively less, and this greater productivity is obtained in less time. Trusted by big companies, React has proven its worth by being the force behind the successful working of many great applications. React has a robust community from which it acquires enough support. Developers from around the world are working together to improve this technology. The component-based architecture of React enables developers to create components that can be reused for the user interface. In the case of React, any error in the so-called structure of ‘child’ does not have any effect on the so-called code of the ‘parent’ structure. This kind of feature leads to what is known as code stability and also enhances the speed with which the code runs. It is easy to edit the code built with React. React can be used to develop mobile applications for iOS and Android. Being a library, React can be used per the developer’s requirements.

React is undergoing rapid developmental changes, which is becoming difficult for programmers to cope with every new day. Some changes are happening. These latest upgrades need proper documentation, so programmers face many problems.

In this respect, a premier IT Training Institute in Kolkata could be of immense help as it would help develop the skills necessary to gain a firm footing in the IT industry.

Some Practical Implementations

React, and Angular are the two most promising technologies used for front-end development. According to a recent report, most developers worldwide use React and Angular. The competition between React and Angular could be better.

There are many examples from real-world scenarios where we can see how effective these two technologies have been. Netflix has been using React for its platform for quite some time now. Netflix faced a significant challenge during its launch, and it went somewhat like this – Netflix was to be used in different devices, starting from devices that were built using cutting-edge technologies to devices that were built using modern technologies and had lesser processing power and also poor memory. After considering the different options, Netflix chose React to ensure it was a big hit.

In 2020, HBO faced a similar challenge to Netflix when HBO Max was to be used by innumerable people all over the United States and some other regions. HBO needed technology that would satisfy the requirements and sort out the problems on a long-term basis. In such a situation, HBO selected Angular to fulfil the different demands.

Final Note

Thus, we saw in brief the different advantages and disadvantages of using the two technologies—React and Angular. We also saw how they have been used in real-world scenarios. What we can expect is to wait for further improvements and see what wonders the technologies create.

The Criticality of Efficient Web Designing in Today’s Digitized World

Posted on by Administrator

A website is an extremely important tool that actively plays a role in creating a good first impression about the company and its business.

A website is an extremely important tool that actively plays a role in creating a good first impression about the company and its business. This impression, which is made within seconds, is crucial for the success of any business.

The First Impression

How the audience perceives a brand holds significant significance for the business, and web design plays a vital role. The outcome of such impressions either makes the visitor stay on the page and gather more information about the business or, in the worst case, turn to the competitor’s website, which could be better news for the company. This is where website design comes into play. A good web design keeps your customers engaged on your website page, which means profitable business for your company.

The Art

Web design is the process of creating websites that are easy to use, appealing, and accessible via various devices. It takes into account factors like color, layout, images, graphics, and typography associated with the site.

Some Impacts

Website design, as well as development, has a direct impact on how your brand is perceived.

  • It is not just about looking good, but it also has a purpose that needs to be served successfully
  • Users should be able to navigate and obtain the information that they want to gather
  • If they have to spend too much time looking out for their needs, they might leave the page and move
  • Your website must look fine whether it is being viewed from a smartphone, a desktop or an iPad. Hence, the pixel width of the device on which the website is being checked should be taken care of
  • Images that take too long to load do not have a positive impact, and it is better to add a video, which is preferred over images by visitors

The Critical Role of a Website

In today’s world, which is driven by digitisation, a website is a critical marketing tool that is decisive in a business’s success or failure. When done efficiently, website design and development can help retain customers and create long-lasting relationships, which has a positive and everlasting impact on the business or the company as a whole.

Your products and services might be unmatched and unparalleled compared to your competitors, but if they are not portrayed on your website properly, you might lose out on potential customers. Due to the lack of sufficient information, customers might turn their backs on your business.

Another important factor associated with websites is that they can reach a wider audience. This shows how vital web design can be for the success of any business. Marketing products and services become more accessible when the website is designed correctly. Web design and development are two closely linked terms. One is associated with the look of the website, while the other, development, is associated with the functioning of the website. Looks and functions both need to play their part successfully to draw in traffic.

Learning The Art

Learning to design a website is an art that requires proper training and guidance. A web design course from a well-known Web Design Institute could be just the right way to gear up for a career revolving around web designing. Adobe XD, Figma, CSS, Bootstrap, Adobe Photoshop, and HTML are some topics covered in the Web Design Course. Fine-tuning of ideas and creativity leads one to become an efficient web designer ready for the industry.

It becomes important to grasp the right skills and knowledge to design websites that draw in traffic and help build profits for the business concerned.

If you want to gather more information about becoming a software professional, follow our Blog Section.

Final Note

Websites have become an integral part of any business where digitisation is critical. Efficient website design today has become essential for business growth and success. For that, it is required to get trained, acquire the apt skills and knowledge, and become a designer who gives the perfect design to a business website.