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Category: Digital Marketing

SEO or Google Ads: Which Should You Master First?

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The digital landscape in the present day is dominated by Google to a great extent. Making a choice to learn paid ads first or organic SEO entirely depends on your particular goals, resources as well as the demand of the situation. Before considering the factors while choosing which to learn first, that is, Google Ads or SEO, let us first understand what they are and the different benefits they offer. 

Weavers Web Academy is offering the best digital marketing course in Kolkata. The module of this course has been designed keeping in mind the various requirements of the industry.

Something about SEO

SEO or search engine optimization is associated with the process of improving the organic presence of a particular website in the search engines like Google, Bing as well as Yahoo. In case the business is looking for a long-term solution then SEO should be the right choice. When SEO is practiced in the right manner then it helps to improve the visibility as well as rankings of the web pages in the organic search engine results pages or SERPs. With time and when with the effective implementation of the SEO tactics, the engagement, sales and the conversions grow. This happens because more people discover the website of the business and visit it.  

Learning about Google Ads

Google Ads on the other hand is the advertising platform of Google. This can be used to drive sales, traffic of the website, leads and also engagement by bringing your business in front of the online visitors with the help of paid ads. 

There are a number of ad options to choose from to suit the needs and goals of the business. There are different Google Ads like the Search ads, the Display ads, the Shopping ads, the video ads. You shall get to learn more about them by pursuing the Digital Marketing Course in Kolkata from Weavers Web Academy. 

  • The search ads are text ad placements that come up in different places on a Google search results page. Search ads help the business to get in front of people who are searching Google for the relevant products or the services. They are the pay-per-click or PPC, that is to say, the business pays Google a certain amount when the user clicks on the respective ad of the company or business. A metric that helps to measure how much an advertiser pays every time a visitor clicks on the ad – that is what cost-per-click is. 
  • Display ads appear as text and even images on more than two million websites, videos as well as apps. This way brand awareness can be created with the help of ads that reach the audience when they are busy browsing the websites, or using some apps.
  • Shopping ads typically include the details of a particular product and the name of the business. Sometimes additional information might be included like the ratings of the product and some other benefits like free delivery. 
  • Next there are the video ads which come in the form of short videos and they appear before or in the middle of a particular YouTube video. This is a great way to build brand awareness and a large number of potential customers can be reached as they watch the videos. 

Learn The Most from The Best Digital Marketing Course in Kolkata

Now let us understand as to which one you should consider learning first, paid ads or SEO. Well this depends on your specific goals as well as resources and most importantly the circumstances. Here we take into account certain important factors which could prove to be of some help as you make a choice between paid ads and organic SEO. The digital marketing course in Kolkata plays a pivotal role in transforming you into the digital marketer you had always wanted to become. 

  • If there is an urgent need for immediate visibility and the traffic needs to be driven to the concerned website very quickly, then you could think about learning paid ads in the very beginning. Paid ads can actually facilitate the very generation of immediate results as soon as the campaigns are set up and the ads start running. Organic SEO on the other hand takes time to give proper results, that is to say, to pave the way for achieving higher rankings in the search engine results. However, in spite of the fact that it takes a bit of time, organic SEO can actually provide sustainable long-term results. 
  • If you wish to move ahead with paid ads, then it becomes important to understand that paid ads are associated with a good amount of expenses and here comes the costs of advertisement that need to be considered. If there is insufficient funds or the expenses need to be restricted then it would be a good option to head for organic SEO. This is so because organic SEO does not involve too much of expenditure, instead the success of organic SEO is solely dependent on the time spent, the efforts given and also the knowledge that is applied in order to optimise the content as well as the website. The ways to implement this knowledge as well as the tactics can better be understood when you join the best digital marketing course in Kolkata.
  • Next it would be good if you consider your skillset and also the areas that interest you the most. In case management of campaigns, data analysis, or creativity are your areas of interest then you should surely go ahead for the paid ads. Else if you prefer to create content or optimise websites or get associated with the process of building an online presence in the organic  way then you definitely learning organic SEO would be the right choice for you. 
  • It is important to first understand the preferences of the target audience and also their buying behaviour while they spend their time browsing through the different websites and the different products and services. It so happens that sometimes the best results are obtained by means of the organic search results, whereas in still other situations the implementation of paid ads brings in favourable results. So it implies that depending upon the search habits of the audience the most appropriate strategy should be selected, that is, whether paid ads or organic SEO. 
  • It is always advisable to learn both, that is to say, organic SEO as well as paid ads as having in-depth knowledge about the concepts of both would actually prove to be of great help in the long run. The strategies of digital marketing works best when both, organic SEO as well as paid ads are used to ensure maximisation of reach and also obtain the desired results. 

Contact Weavers Web Academy today

It needs to be mentioned here that the digital marketing course in Kolkata which is being offered by Weavers Web Academy could help you get equipped with the right knowledge and the skills and in the process become a great digital marketer. 

Final Note

So are you ready to take the next step in your digital marketing career. Then your search ends here as Weavers Web Academy brings before you the best program that is sure to help you attain your career goals in the best possible way.

How a Digital Marketing Course in Kolkata Can Boost Your Career

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In this era, every business worldwide strives to make a digital presence to boost reach their target audience, generate leads, and enhance their sales. This is all because conventional marketing has been replaced with digital marketing, the show-stopper dominating every sector. From healthcare to IT and real estate to finance, businesses from every sector have to continuously update their marketing strategies to ensure that they keep up with the rising competition. This shift from traditional marketing to digital marketing has led to the ever-increasing demand for skilled and proficient digital marketers. 

Whether you are a recent graduate seeking job opportunities in Kolkata or an individual looking for a career transition, learning digital marketing can open a pool of career opportunities. If you dream of landing a thriving and high-paying job, investing in a Digital Marketing Course in Kolkata can be the real game changer. The ‘City of Joy’ is one of the fastest growing digital hubs in the country nurturing the career of many through its innumerable job opportunities. As a number of businesses, from startups to medium and large ventures in Kolkata, are walking the path of online marketing, the city is offering a plethora of opportunities in the digital marketing field. 

This blog explores the reason for the rising popularity of digital marketing and how enrolling in a course in digital marketing can bring you an ample job opportunity. 

The Rapid Growth of Digital Marketing 

Digital Marketing has transformed the way businesses reach and engage their target audience. In India, especially in the major cities, the digital marketing industry is witnessing rapid growth, with numerous job profiles ranging from SEO and PPC specialists to digital marketers and social media marketers. Kolkata, which is currently experiencing a surge in the IT and business sector, is in high demand for various job opportunities in this field. 

With tailored strategies crafted for businesses based on specific needs, brands can achieve the desired objectives with the help of the right and skillful marketers. Individuals planning to establish a career in this field must acquire the relevant skills and gain knowledge. You can start by pursuing a digital marketing course in Kolkata from a reliable institute and get yourself the exposure required to excel in the field of digital marketing. A well-structured curriculum and practical training can help shape your career and help you learn the intricacies of digital marketing.

Unlock Career Opportunities with a Digital Marketing Course

The increasing usage of smartphones and easy availability of the internet has made digital marketing the cornerstone of a successful business. As millions of people are shifting to digital platforms, businesses have grabbed the opportunity to change into online marketing. Today, brands rely more on social media, email marketing, and website traffic to reach the desired target customers. So, if you are still confused about how enrolling in a digital marketing course in Kolkata can land you a promising career, check it out here.

Rising Demand for Digital Marketing Professionals 

The companies in the city are continuously seeking proficient digital marketers who can help them craft relevant digital marketing strategies. When you complete a course in digital marketing, you learn the skills and gain knowledge about handling various projects. You are able to develop unique marketing strategies to help the brands achieve their goals. Therefore, a certification course in this field will help you find innumerable job opportunities, thereby ensuring career growth.

Broad Career Opportunities

One of the best facts about learning digital marketing is that it is not limited to a single job role. A course in digital marketing can open a wide avenue of job profiles, and you can explore the various specializations that fit your preferences. Some of the career opportunities that the field offers include SEO specialist, Content marketer, PPC lead, Digital Marketer, Email Marketer, Content Marketer, and Social Media Specialist. While every job profile comes with its own advantages, you can always pursue the one that aligns with your skills and passion.

High Salary Package

If you are looking for a competitive salary package and a thriving career, digital marketing is just the right field for you. Owing to the rising demand for skilled professionals in this field, the salary offered is quite lucrative, and with time, the package tends to rise higher. When you complete a certification course in digital marketing and can show relevant work experience in handling real-time projects that indicates your practical skills, you can negotiate on the salary. 

Stay Updated with the Industry Trends

By enrolling in a digital marketing course in Kolkata, you can stay updated with the latest industry trends. As digital marketing is continuously evolving, it demands strategic views and trending insights on the market, where you have to learn about new tools and changing algorithms. When you opt for a professional course, you get to acquire the latest and updated insights shared by expert mentors. Additionally, you learn about AI-driven marketing and analytics, thereby helping you stay competitive.

Cost-Effective Learning with Flexible Options

One of the best things about learning digital marketing is that you do not need to get a full-time degree, which is highly expensive. Unlike traditional traditional degrees, you can opt for relatively cost-effective certification courses, which can be easily completed within a few months. Several institutes in the city offer flexible learning opportunities that you can easily balance, even with full-time and part-time jobs. As a result, both students and working professionals can opt for such a course.

Freelancing, Remote, or Entrepreneurship Opportunity

If you are someone who wants to be an entrepreneur or opt for remote job opportunities, learning digital marketing can be a great way to tread that path. By acquiring the right skills and becoming a proficient digital marketer, you can start your digital marketing agency and seek remote opportunities and freelancing. You can promote your brand by implementing the right strategies, generating leads, and driving conversions. You can also work as a freelance social media specialist by understanding the latest social media marketing strategies.

Conclusion

Pursuing a career in digital marketing and enrolling in a Digital Marketing Course in Kolkata is a smart decision that can boost your career growth. If you want to thrive in this digital era, you need to learn digital marketing skills and improve your chances of getting hired by top companies. With the rising plethora of job opportunities, this field is one of the world’s most in-demand and promising careers.

However, it is essential to enroll in a reliable institute where you get a structured curriculum of the course that covers the fundamental concepts. Additionally, practical hands-on experience is equally crucial in building your skills. Therefore, if you are seeking a successful marketing career in this digital era, make sure to invest in the right digital marketing course and open an ocean of job opportunities. 

Are you struggling to land your dream job? Enroll in Weavers Web Academy’s digital marketing course today and kickstart a thriving career. Connect with us now.

How Digital Marketing Courses in Kolkata are Transforming Careers

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The world of digital marketing is continuously evolving. New trends as well as technologies are coming up at a speed which is quite incredible. So standing in this dynamic and also ever changing field, it has become critical to stay ahead of the competition. Staying updated with the latest trends happens to be the key to success when it comes to dealing with the tactics of digital marketing. 

 

The importance of one of the best Digital Marketing Course in Kolkata

To make a grand start to a great career, it is always recommended to head for the Digital Marketing Course in Kolkata. There are ample reasons as to why one should pursue a career in this field. A comprehensive course would just be the right option to begin the process of learning and moving forward in the path to build a fruitful career in digital marketing. Whether it is about refreshing the skillset or starting off from the very scratch, the best way to proceed ahead would be to get associated with the right course.

 

The Digital Marketing Course in Kolkata actually guide one through the right track to become an excellent professional. This also helps in getting associated with the best and perfect job opportunities. Staying ahead of the competition and to progress ahead in the field is possible when the skills are polished and the ideal course paves the way for that.

 

It so happens that digital marketing has become an extremely important part of growth strategies no matter what type of business it is. The demand for efficient digital marketing professionals is on the rise. Developing proper skills is essential as the competition is extremely fierce in the market. 

 

How much salary does a digital marketing professional get?

The significant as well as gradual shift from traditional marketing to digital marketing has actually increased the importance of learning the skills and staying updated with the current trends. Digital Marketing Course in Kolkata are helping in the creation of excellent professionals who can actually obtain handsome salaries after getting associated with reputed organizations.

 

Time required for completing a course in digital marketing

The time duration involved in completing the course of digital marketing from Weavers Web Academy is 6 months. It is one of the best Digital Marketing Course in Kolkata.

 

Segments to be covered in the one of the finest Digital Marketing Course in Kolkata

When it is about building a career in digital marketing then it would be just the right and wise choice to head for the ideal course of digital marketing. The ideal course covers a wide range of topics. Some of them have been discussed here to shed some light on what digital marketing is actually about. 

 

Search Engine Optimization

It happens to be a very important part of digital marketing. Tactics are taught that help in the process of optimization of the website to ensure that it gets a good rank and appears higher in the search engine results pages. In one of the ideal Digital Marketing Course in Kolkata from Weavers Web Academy, everything is covered including keyword research, on-page optimization, link building and other methods and techniques that would help a website get a good rank or improve the visibility in the search engine results.

 

Social Media Marketing (SMM)

Social media happens to be extremely useful when it comes to connecting with potential customers. One of the best Digital Marketing Course in Kolkata from Weavers Web Academy imparts the much coveted knowledge about creating effective and sound social media strategies that would help to attract the audience on a bigger scale and also engage them. Students here also get to learn about the different platforms of social media, the different ways of content creation that engages the audience, and also the ways to measure the effectiveness of the various campaigns of social media.

 

Email Marketing 

This segment of digital marketing helps to establish a channel by means of which potential customers can be communicated with and also is a great means to help them keep engaged. Digital Marketing Course in Kolkata is all about learning the ways to create efficient email campaigns that would in turn drive conversions. Email list building, campaign creation and measuring the success, email design and more are taken up in the digital marketing course offered by Weavers Web Academy.

 

Pay Per Click (PPC) Advertising

Pay Per Click is a crucial part of digital marketing. It is associated with placing ads on the search engines and the websites and paying for each click on the ad. The ideal digital marketing course is one that teaches about creation of effective campaigns of PPC that helps to increase the clicks and along with that the conversions and leading to generation of some great revenue. Keyword research, optimization of landing page and more are covered in one of the finest Digital Marketing Course in Kolkata.

 

Analytics 

Analytics along with reporting helps in the process of tracking the performance of the different campaigns of digital marketing. The course covers everything revolving around the use of various tools to measure the success of the different campaigns of marketing. Google Analytics, social media analytics, email marketing analytics, and the process associated with the creation of reports – all of it is covered in the Digital Marketing Course in Kolkata.

 

Learning top digital marketing tools

Also this course of digital marketing which is being offered by Weavers Web Academy teach students about the use of different digital marketing tools and these include: social media marketing tools, email marketing tools like HubSpot, search engine optimization or SEO tools like Semrush, conversion optimization tools, lead enrichment tools, and there are many more to add to the list. 

 

Weavers Web Academy leading the way across

Weavers Web Academy is an excellent training institute. It offers one of the best Digital Marketing Courses in Kolkata. The experienced faculty imparts the much coveted knowledge and helps students to build efficient skills that transforms them into excellent professionals ready to drive the industry forward. No stone is left unturned when it comes to grooming students and preparing them to face the challenges of the industry. Weavers Web Academy is just the right place to polish your digital marketing skills. So gear up for a great career ahead in digital marketing.

 

So if you are planning or even thinking about proceeding ahead with a career in digital marketing then you have landed on the right platform. Weavers Web Academy shall assist you in transforming your dream into reality. So without any further delay, contact us today and take the right steps forward. 

 

FAQ

 

Is a background in marketing needed?

No it is not all necessary to have a marketing background to proceed ahead with the training of digital marketing. Weavers Web Academy welcomes students from different fields and whether you are from the technical background or you happen to be a student of commerce, it actually does not matter. 

 

What educational qualifications are required to get associated with the course?

It is preferable that you complete your graduation and obtain a degree in the stream of your choice before you take the first steps to become an efficient digital marketer. 

 

Is it possible to get a job once the digital marketing course is completed?

Yes absolutely. When the digital marketing course is successfully completed, placement opportunities are provided at Weavers Web Academy and it is possible that you land onto your dream company. 

 

Why is the demand for digital marketers continuously rising?

The digital transformation that is taking place all around the world has led to an increased reliance on the various digital platforms. Employers are on the lookout of skilled professionals who would make the most of digital marketing and ensure that their company has a great online presence and is able to attract and retain potential customers.

6 Reasons to Enroll in a Digital Marketing Course in 2025

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In this era, digital marketing is the backbone of every business. As the business landscape is evolving worldwide, every company, from startups to large enterprises, seeks to enhance their online presence to attract more customers. More than 60% of businesses are now investing in digital marketing to boost their reach and attract more customers transcending regional borders. As a result, there is a rising demand for digital marketers not just in India but across the globe. In fact, digital marketers are among the most in-demand professionals trending worldwide and are required in every sector. Whether in healthcare or retail, e-commerce or technology, digital marketing is the driving force for all.

Are you a recent graduate and confused about which profession can help you earn a high salary?

Choose a Digital Marketing Course and be assured of a thriving career in future. Learn in detail and witness how several career opportunities open for you with time. This particular course is a game-changer for your career. With digital growth engulfing, businesses are readily investing in digital marketing and the latest technology. 

Still, procrastinating and having second thoughts?

Well, let us wash away all your doubts with compelling reasons why digital marketing skills can be the most essential skill you can learn now.

Read this blog and explore the top reasons to enrol in the course in 2025.

Why Learn Digital Marketing?

As you know, this is the digital age, and if you are not making the best use of digital technology, you are walking backwards. Rather, you are stuck! Digital marketing is the future. Becoming a skilled digital marketer can open an ocean of career opportunities for in-demand professions like SEO specialist and Social Media Manager. Whether you want to kickstart your career or switch from your present profession, you can learn the nitty gritty of digital marketing and attain success. 

Here, we present the top reasons why you must enrol in a digital marketing course for your next career move. 

  • Surging Demand for Digital Marketers

Since the digital landscape is thriving and is expected to grow more, choosing a career in Digital Marketing is the best decision you can make. Every business is stepping online, thereby creating a major demand for skilled digital marketers who can adapt to the rising challenges of the digital sphere. Learning a course in this will help you acquire the relevant skills and make you suitable for such job roles. From SEO specialists to PPC experts and content marketers, the demand for numerous job roles associated with digital marketing is on the rise. 

  • High Salary Package

If you are seeking a career that can offer you a high package salary, then digital marketing is just the right career choice for you. It is one of the most in-demand and promising careers, ensuring a lucrative salary over the years. While the salary range tends to differ from one job role to another, relevant experience in the field over the years provides a higher paycheck. In fact, the starting salary of a digital marketer is higher than that of most other fields and related job roles in marketing. As you start honing your skills with years of experience, it will help accelerate your career growth and your salary. 

  • Diverse Career Opportunities

Another good part about enrolling in digital marketing and learning about its various aspects is the diverse career opportunities. This particular field offers you several career prospects from which you can choose. After completing the course, you can select from the array of job roles, such as social media marketer, SEO specialist, content marketer, and others, that are related to this field. Each job prospect has its own benefits and will let you explore the field in its own way. To sum up, the digital marketing field will allow you to experiment with various job profiles that are currently thriving.

  • Work Flexibility

Another significant aspect of learning a digital marketing course and making a career out of it is work flexibility. You can work from anywhere and at any given time. As a digital marketing professional, your entire work is digitally monitored. You can opt for remote work opportunities from other cities and countries and work from home or anywhere. Additionally, there will be no specific schedule, and all you have to do is meet your deadlines and cater to the client’s requirements while pursuing other courses. All you need is a laptop and a great internet connection, and you are set to rule the digital world with your skills. 

  • Establish Personal Brand

Have you ever thought of establishing your own business? If yes, this might be the best way to kick-start your entrepreneurship journey. By learning digital marketing, you can leverage your skills and establish your business digitally, thereby enhancing your income. You can easily set up a service-based company offering digital marketing services that will fetch you additional sources of income apart from your mainstream job. On the other hand, if you plan to start a business or anything else, you will be skilled enough to market your brand online and reach your target audience, thereby saving a major expense on marketing.

  • Trained by Industry Experts 

When you choose the right course for digital marketing from a reliable and professional institute, you get to learn from industry experts. Most of these courses are designed and trained by professionals with relevant knowledge and skills. They possess years of expertise in this field. When you are being mentored by such highly skilled and knowledgeable experts, you acquire the latest industry trends and gain practical exposure. It further helps you build your confidence to handle clients in the industry.

What Makes Weavers Web Academy’s Digital Marketing Course Different?

Choosing the right institute for digital marketing is crucial, and make sure to look out for an array of essential factors when enrolling for a course in digital marketing in Kolkata. Weavers Web Academy’s Digital Marketing Course is one of the best in the city. Trained by top industry experts and mentors, our course offers numerous career opportunities in various industries. Whether you want to learn the details of SEO or content, Google Analytics or social media, our mentors guide you in every step and ensure that you acquire practical knowledge and skills along with theoretical knowledge. They conduct frequent doubt-clearing sessions to offer clarity about every concept that is being taught in the course tenure. You get to work on live projects that make you confident to handle the projects once you start your professional journey. 

Ready to kickstart your career today? Take the leap now and contact us to learn more about the digital marketing course from one of the top IT institutes in Kolkata. 

B.Com Graduates: The Top IT Courses to Kickstart Your Career

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Are you a B.Com graduate wondering, “What’s next for me?” If the traditional career options in finance and accounting don’t interest you, why not venture into the world of IT? Yes, you read that right! You don’t need an engineering degree to succeed in IT.

In this blog, we will talk about some of the top IT courses perfect for B.Com graduates and discuss how they offer job security. We will also share insights into how much you can earn by choosing these career options.

Why choose IT after pursuing B.Com?

The IT industry is on a roll – offering endless opportunities across a variety of domains. From developing cutting-edge mobile apps to designing sleek user interfaces or even managing complex databases, there’s something for everyone. In fact, IT isn’t about coding alone! It is a blend of creativity, logic, and innovation.

So, for those wondering, “Can I succeed in IT without a technical degree?” The answer is a resounding Yes! Your background in commerce and accounting shows that you already possess the necessary skills like problem-solving, analytical thinking, and organisational expertise. The same applies even in IT.

Additionally, IT is one of the most versatile domains, and hence, the possibilities are endless. Whether you want to explore frontend development, ensure software quality as a QA professional, or dive into digital marketing, IT offers a fresh and exciting avenue for growth.

Top IT courses for B.Com graduates

With smartphones becoming a part and parcel of our lives, mobile apps have literally become the heartbeat of digital businesses. This is where React Native comes into use. It is a popular framework that allows developers to create apps for both Android and iOS – a single codebase for both!

By enrolling in a professional mobile app development course such as ours at Weavers Web Academy, you get to learn everything about app architecture, UI/UX design, debugging, as well as API integration. Why is it a great career option for students? Because mobile apps are needed across all industries – from retail to healthcare.

Full stack developers are all-rounders! Why? Well, because they are skilled in both frontend and backend i.e. both in designing user interface as well as dealing with the server and database. MEAN and MERN are two different stacks under this, where the former includes MongoDB, Express.js, React, and Node, while the latter includes MongoDB, Express.js, Angular, and Node.

Why choose a full stack development course? You should go for it because it literally helps you learn on how to build complete web applications, manage databases, and deploy projects. Most IT startups these days look for professionals who can handle both client-side and server-side development, and thus, you can build a great career by learning full stack development.

As you might have guessed already, quality analysts, sometimes known as QA professionals, are in charge of a product’s overall functionality. They test the software to check if it functions as intended.

When you enroll in a professional quality analyst course, you will get to learn manual testing, automation testing, bug testing, and more. At Weavers Web Academy, we have a great curriculum on QA – one that will prepare you right for the modern QA roles in the industry.

Every business today thrives on its digital presence, and that’s where digital marketing comes in. With the demand for skilled marketers on the rise, the field has become a great career option for many B.Com graduates. The digital marketing course will teach you how to attract, engage, and convert online audiences. You will also learn popular digital marketing skills such as SEO, email marketing, social media marketing, and more.

If you are looking for a career option where you will get to use your creative flair along with popular strategies, digital marketing may well be the career you are looking for. It is a field where you will learn something new every day and have tons of opportunities to innovate.

Frontend developers are web artists! They turn ideas into stunning and user-friendly interfaces. If you’ve ever admired a beautiful website/ app, you’ve seen their handiwork. A frontend development course teaches you HTML, CSS, JavaScript, React JS, and other responsive design principles. You’ll be taught how to craft websites that look amazing and function seamlessly across all devices.

Wondering why it is a great fit for students? Well, that’s because businesses/ brands are constantly in need of developers who can dish out memorable user experiences that keep customers coming back for more. 

While frontend developers handle what users see and interact with, backend developers work on things that run in the background. This includes everything pertaining to the server and the database. Two popular backend technologies are JavaScript based Node.js and PHP.

At Weavers Web Academy, our backend development courses are geared towards teaching students everything there is to know about server-side programming, database management, and API creation. In fact, by honing these technical skills, you get to work on the very backbone of all tech applications.

Job security in the modern IT industry

One of the biggest concerns of students/ fresh graduates is finding a career that offers growth as well as stability. Luckily, the IT industry checks both those boxes! It is one of the most promising fields out there and offers long-term security. Here’s what makes it such a reliable option for graduates.

  • Consistent demand: Technology is evolving by leaps and bounds, and thus, businesses across the globe are slowly adapting to the changing times. From cloud computing to app development, there’s an ever-growing need for skilled IT professionals, and this is one great reason why you should enroll in an IT course.
  • Transferable skills: IT skills are quite versatile. Once you learn web development or data analysis, you can use these skills across different industries, be it finance, healthcare, retail, or entertainment. Your expertise will literally open the floodgates to all kinds of different career opportunities.
  • Adaptability: IT professionals are at the forefront of innovation – getting a chance to work on cutting-edge technologies such as AI, blockchain, and even cybersecurity. All this is not only exciting but also makes sure that you remain relevant in an ever-evolving digital job market.

So, if you are really looking for a great career – one where you can achieve stability and tons of opportunity down the line, the IT industry is your gateway to a secure and fulfilling future.

How much can you earn in IT?

When it comes to IT careers, one of the biggest perks of completing an IT course is the attractive salary packages that come next! Whether you are starting fresh or building on your existing skills, here’s what you can expect to earn in India.

  • Mobile app developers: Entry-level salaries typically start around INR 2-3 lakhs per annum, while experienced developers can earn up to 10-12 lakhs annually. With mobile apps becoming a norm these days, you have a huge potential for growth.
  • Full stack developers: Beginners in full stack development earn between INR 2-3 lakhs per annum, but seasoned professionals with expertise in MEAN or MERN technologies can earn between INR 12-15 lakhs annually. Their versatility makes them invaluable in IT.
  • Quality analysts: Starting salaries for QA professionals range between INR 2-3 lakhs a year. However, senior QA professionals or ones specialising in automation testing can earn between INR 10-12 lakhs per annum.
  • Digital marketers: Entry-level roles in digital marketing range between INR 2-3 lakhs per annum, but those who specialise in specific aspects of digital marketing such as SEO, SMM, or even PPC, can earn between INR 10-12 lakhs every year. With businesses going digital, the role of digital marketers is indispensable.
  • Frontend developers: Like most other fresher roles in IT, as a young graduate with a degree in frontend development, you can earn between INR 2-3 lakhs a year, but as a seasoned developer with expertise in React JS, you can earn between INR 12-15 lakhs annually. So, creating a visually stunning website pays well!
  • Backend developers: While beginners can earn between INR 2-3 lakhs, advanced roles in backend development and specialisation in Node.js or PHP can fetch you between INR 12-15 lakhs a year.

That said, it is worth mentioning that salary packages depend on factors such as location, company size, and one’s experience. However, irrespective of how big or small a company you work at, and wherever it is located in India, a career in IT offers financial security and long-term growth. It is one field where hard work really pays off.

Weavers Web Academy: The best place for pursuing an IT course

A graduation degree alone just doesn’t cut it these days. Why? Mainly because employers prefer hiring people with specialized skills, practical knowledge, and a little industry experience. This is where our courses come in at Weavers Web Academy.

Our certified IT courses – ranging from React Native for mobile app development to comprehensive full stack development, are geared towards getting students job-ready. With a focus on hands-on training, we make sure that you don’t just learn but also get to apply your skills on real-world projects. Whether you are interested in frontend development, backend development, or digital marketing, we have got you covered.

What sets us apart? Well, our dedicated placement cell works tirelessly to get our students placed in top companies across Kolkata. From clearing topic-specific doubts to preparing you for interviews, we are with you every step of the way.

So, why wait? Take the first step towards a bright future ahead! Connect with us at admission@weaversweb.academy for a free consultation, or book your free demo class to explore our courses.

How Do UI/UX Design Skills Boost Your Resume?

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In today’s competitive job market, having a strong/ standout resume is key to everything. Whether you are a developer, designer, marketer, or business analyst, adding UI/UX design skills to your resume can help you leave the competition behind. But how exactly do these skills make your resume shine? Well, let’s dive into the world of UI/UX designing and find out why it is one of the coveted abilities in the industry.

What are UI/UX design skills, and why do they matter?

Before we dive into the specifics of the skills, let’s first understand what UI/UX stands for. UI, which refers to the User Interface. It is all about the visual elements of the product – whether it is an app or a website. So this includes buttons, typography, and layouts. On the other hand, UX emphasises on the overall user experience, making sure that the product is intuitive, functional, and enjoyable.

This brings us to the question – “Why do UI/UX skills matter?” Well, in a world where people constantly depend on digital devices, businesses have come to realise the need to prioritise user satisfaction. When you enroll in popular UI/UX designing courses, you’ll learn how visually stunning websites and apps can significantly influence customer retention and boost brand loyalty. In fact, UI/UX bridges the gap between functionality and aesthetics – exactly what we need in the digital era.

  • Make your resume more versatile

Ever wondered how versatile you could become with the right UI/UX design skills? Well, employers across different industry verticals – from tech startups to retail biggies, look for candidates who can think from the user’s point of view. So, by listing your UI/UX expertise on your resume, you position yourself as a candidate who is adaptable and capable of contributing to projects beyond the primary role.

Can UI/UX skills help developers or marketers? Absolutely! For instance, as a developer, understanding UI/UX will allow you to code keeping the interests of the users. As for marketers, it will help in coming up with customer-centric campaigns that resonate more effectively.

  • Enhance your problem-solving skills

At its very core, UX is all about problem-solving. How to make the product more accessible? Why are users abandoning the cart at checkout? Acquiring UI/UX skills allows you to analyse, identify, and resolve issues. Employers love problem-solvers, and having the skill mentioned on your resume sends out a clear message of you being proactive. It also shows your ability to collaborate with others, especially in cross-functional teams. Moreover, UI/UX design often needs input from product managers, developers, and marketers.

  • Adds creativity to your profile

In a sea of job applications, creativity can often be the differentiator or standout feature. As you would find out when you get into a UI/UX designing course, that it is inherently creative. It involves wireframing, prototyping, and crafting stunning interfaces. By having these skills listed on your resume show that you know much beyond the hard skills and don’t lack creativity. 

To put it into perspective, if you’ve ever created a prototype using tools such as Adobe XD or Figma, you can list it on your resume. This shows your ability to transform ideas into tangible designs. Employers always appreciate when candidates have hands-on experience and aren’t shy of thinking out of the box.

  • Stay relevant in the digital-first world

Believe it or not but around 88% of online consumers are less likely to return to a website after a poor experience. This statistic alone shows the importance of UI/UX design. This is again why modern UI/UX designing courses are great for landing a good job. Companies/ businesses these days are working hard to improve user experiences, which means UI/UX professionals are in great demand. By including UI/UX design skills in your resume, you’re telling the world that you are keeping up with the times and meeting the modern demands of businesses.

  • Boost your earning potential

For those who do not know, UI/UX designers are some of the highest paid professionals. So, even if you do not want to become a full-time designer, you can still benefit from these skills. It gives you a competitive edge, especially during salary negotiations. Modern businesses go for candidates who bring something extra to the table, and UI/UX designing is one skill that truly sets you apart. For example, if you’re looking for an opening for the role of a product manager, showcasing your knowledge in UI/UX can justify a higher pay package because you can take/ oversee design changes.

How to showcase your UI/UX skills on the resume

Wondering how to feature your skills on the resume? Well, don’t worry, we’ve got your back! Here are some practical tips to help you with that.

  • Use keywords: When drafting your resume, use specific terms such as ‘wireframing,’ ‘user research,’ and ‘interactive design,’ just to name a few. This will help if the recruiting firm or company uses applicant tracking systems (ATS).
  • Highlight tools: If you are a UI/UX designer, chances are that you have used tools such as Figma, Adobe XD, or Sketch. Don’t forget to mention the tools in the resume, as it gives employers an idea of your technical capabilities.
  • Showcase projects: If you have a portfolio link, include that in the resume. If that’s not an option, you can at least describe specific projects where you’ve put your UI/UX skills to use. For example, you can add that you redesigned the signup screen.
  • Certifications: Successfully aced a UI/UX course? Don’t forget to mention it on the resume. Certifications validate your expertise and help employers make an informed decision. Whether it’s a short course or a comprehensive program, these make you a more credible candidate.

Choosing Weavers Web Academy’s UI/UX course in Kolkata

Weavers Web Academy has been around for quite some time now and, over the years, has successfully become one of the coveted places for comprehensive IT training. We are known for our tailored curriculum that comes with guaranteed placement assistance.

At Weavers Web Academy, we are very serious about the education and successful placement of our students, and that is what separates us from our competitors. So when you join our UI/UX course, you not only get industry-best training but also get industry grooming, doubt-clearing sessions, and a lot more.

If all this interests you, and you want to land a job in IT in just 6 months, feel free to get in touch with our team at Weavers Web Academy.

Taking the leap is all that separates you from a successful career. Call now!

Affordable IT Courses for 12th Pass Students of Any Stream

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Life after class 12 can be a little confusing! With so many different avenues and uncertainty about which one to take, students often don’t feel confident about their journey ahead. In fact, they often do not know which course to pursue. In fact, if you too, are going through the same phase, you’d be pleased to know that you’re not alone! Most students face the same dilemma – more if they are a little cash-strapped.

But we at Weavers Web Academy are here to tell you – all hope’s not gone! The job market is constantly growing, and employers these days are focusing a lot more on practical skills than simple academic qualifications. In fact, there are many affordable, skill-based courses that can help you become job-ready in just 6 months – at a fraction of the cost of conventional courses. And the best part? Well, students of all streams can opt for these courses! Isn’t that great?

From mastering digital marketing and designing feature-rich websites to learning PHP, there’s no dearth of quality courses – tailored to modern business needs. These courses not only offer hands-on experience but also open the floodgates to demanding careers. So why wait? Here’s a quick rundown of some of the most popular courses that students can enroll in after class 12 and get job ready.

Why Opt for Job-Oriented Courses?

When it comes to zeroing in on a course after class 12, the pricing can often be a problem, but it doesn’t have to be! While traditional courses can be priced on the higher side, needing prolonged commitment before you can actually land a job, short-term courses can be a better alternative. These are the affordable, job-oriented courses that you might be looking for – giving you a headstart in an already competitive world.

Short-term job-oriented courses focus on practical skills – that come in handy in real-life working environments, thus being more in demand without being unnecessarily pricey. So, instead of just studying theoretical concepts, you can go for hands-on training that actually prepares you for modern businesses, no matter what the industry.

The demand for industry-specific skills is on the rise, and employers these days want candidates who can hit the ground running – be it mastering the art of digital marketing or creating visually stunning websites. Luckily, with a job-oriented course, you can gain these in-demand skills without breaking the bank.

Here are a few reasons why going for a short-term course makes sense.

  • Quality Learning: Short-term courses are designed to pack a punch in a short time. The focus is always on hands-on learning rather than drowning students with endless theories. Whether you go for digital marketing, PHP development, or web design, the aim is always to get you job ready – equipping you with industry-relevant skills.
  • Affordable Fees: Unlike traditional courses/ degree programs, short-term courses are easy on the pocket. With the fees always being a fraction of what traditional courses charge, these offer great value for money. Investing in short-term courses is thus a smart choice for students – those who want to land a great job in the shortest time possible.
  • Job Security: With the job market constantly on the rise, we are seeing a burgeoning demand for skilled professionals – be it in the world of backend development, UI/UX design, or something else. Such courses prepare you for specific roles and give you an edge over your peers, offering better job security.
  • Salary: There’s a common misconception that short-term courses cannot lead to high-paying jobs, but that couldn’t be further from the truth. In fact, when you complete a short-term course from a reputed place, you will easily find a job between INR 15,000 to 25,000 per month. That is a great start for freshers! With the right exposure and expertise, you can earn a lot more.

Courses to Get Job Ready After Class 12

Digital Marketing Course

In today’s day and age, businesses thrive on their online presence, and that’s where digital marketing comes into play. Have you ever wondered how brands/ businesses grab people’s attention on social media or how they run ads on Google? Well, digital marketing is behind it all!

A digital marketing course covers a myriad of topics, including but not limited to search engine optimization that helps businesses rank better on search engines, social media marketing to connect with their target audience through platforms such as Facebook and Instagram, and PPC ads. You’ll also learn about analytics, email campaigns, and content marketing.

The world is in dire need of more digital marketers across different industry verticals – from real estate to retail and even beyond. With businesses looking to boost their online footprint, the demand for digital marketers is going to surge even more in the coming years.

That said, the best thing about these digital marketing courses is that they are short courses – ranging between 3 to 6 months – and they won’t burn a hole in your pocket. Once you successfully complete the course, you can easily land a job with a salary package between INR 15,000 and 25,000 a month, with plenty of room to grow from thereon.

Web Design Course

We live in a world where everything online is dominated by websites. This is where web design skills come in handy! Every engaging website you visit or come across is a product of a web designer’s creativity.

A typical web design course introduces students with the modern tools needed to bring websites to life. So, you’ll get to learn HTML – considered the backbone of websites, CSS – the secret sauce behind stunning visuals, and JavaScript – which makes websites more interactive. Together, these are the very foundations that modern websites are based on.

Why choose web design? Businesses, no matter how big or small, need websites, and they thus rely on the skills of web designers. Whether you choose to work for a company, work freelance, or start your own agency, the possibilities are endless. As for the salary, you can start earning INR 15,000 to 25,000 per month right from the word go. Isn’t that great? Get going now!

UI/UX Design Course

A lot depends on first impressions, and that’s where UI/UX designs take centre stage. While UI stands for User Interface, UX refers to User Experience. So, UI and UX together make sure that the website design is not only visually appealing and easy to navigate around but also make sure that it feels intuitive and user-friendly.

Good UI/UX makes sure that visitors enjoy the experience on the app/ website and come back again for more. So, a UI/UX design course helps you acquire skills in wireframing, prototyping, and user research. To put it simply, UI/UX design courses help students bridge the gap between technology and human interaction. So, whether you want to work for a leading IT company, a young startup, or go freelance, there’s no shortage of opportunities.

Starting salaries for UI/UX designers usually range between INR 20,000 to 30,000 a month – depending on their skills and portfolio. So, if you have an eye for detail and want to come up with meaningful experiences for users, this can serve as a great career path.

Quality Analyst Course

Have you ever wondered how software/ apps work smoothly without hiccups/ stutter? Well, quality analysts (QA) play a major role in it. The work of a QA is to make sure that every app/ website is bug-free and works as intended. They are the unsung heroes who make sure that the app or website developed is reliable.

Modern QA courses are designed to teach students the basics of testing, including manual and automated testing methods. By enrolling in a professional QA course, you will get first-hand experience learning how to spot bugs, run test cases, and make sure that the app/ software works right across all devices. With the demand for QA professionals on the rise – positions like QA Analyst or Software Tester can be a great starting point for you.

As a fresher, straight out of college – with a certificate in QA, your starting salary can range between INR 15,000 to 20,000 per month, with plenty of room to grow. If you enjoy solving problems, a career in QA is just the right thing for you.

PHP Development Course

Websites depend a lot on PHP for processing forms, managing data, and handling logins. It is a powerful, open-source scripting language used in backend development. In fact, PHP is known to power some of the most popular websites and applications around the globe.

A PHP course will thus teach you the basics and allow you to delve deeper into frameworks such as Laravel and CodeIgniter. These frameworks are used to simplify complex coding tasks and come up with dynamic, secure, and scalable apps. In fact, PHP will help you work on projects of all sizes – ranging from a small website to enterprise-grade applications.

As a beginner, a PHP developer starts earning anywhere between INR 15,000 to 25,000 every month. However, this amount quickly increases as you gain skills and experience and take on larger projects. If you love coding or want to learn in-demand skills, a PHP course is the right way forward.

Choosing Weavers Web Academy

At Weavers Web Academy, we believe that with the right training, every student has the potential to beat the oddities and surge ahead in his or her career. That’s why we offer tailored education – one that aligns with individual needs and aligns with modern industry demands. We prepare you for the real world.

We not only provide hands-on training and personalised attention, but also use our strong industry connections to help students get placed in top companies across Kolkata. From learning cutting-edge skills to landing your dream job, we will be with you every step of the way.

Ready to take the next step? Join Weavers Web Academy now!

Have questions? Feel free to connect with us at enquiry@weaversweb.academy, and we will be happy to answer your queries.

10 Tips for Choosing the Right Digital Marketing Course in Kolkata

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Do you often find yourself asking whether you should go for an online or offline digital marketing course? Well, we often come across students who do just that and even worry about placements. With over 650+ digital marketing institutes across the length and breadth of the country, constantly bombarding you with their course features, you’re bound to get confused. We can’t really blame you for that!

So, in this blog, we’ve decided to include a few factors that you must consider when looking for the right digital marketing courses in Kolkata.

 

Factors to consider when enrolling in a digital marketing course in Kolkata

 

One of the notable things to happen during the pandemic was an accelerated digital shift for businesses, irrespective of how big or small their operations were. And this surge is what has actually led to an increase in demand for digital marketing professionals.

 

1. Learning objectives and career goals: The first step to finding the right digital marketing course is identifying your goals. Are you looking to kickstart a career, upskill, or add a specific niche to your expertise? For instance, beginners might need comprehensive courses, while seasoned marketers might look for specialisation, such as paid ads or analytics. If and when you have your career goal set, you will be able to invest your time and money wisely. 

 

2. Curriculum and topics covered: Let’s face it – a well-rounded digital marketing course should cover the essential modules, such as SEO, PPC, email marketing, analytics, and social media marketing. But we at Weavers Web Academy made sure that our digital marketing course included a lot more! Being one of the best digital marketing courses in Kolkata, our course also includes e-commerce strategies, AI in marketing, and influencer marketing.

 

3. Practical learning options: Theoretical knowledge sure helps, but digital marketing thrives on practical application. So, it is good to go for a course that offers a chance to work on real-world/ live projects, case studies, and/ or internships. Implementing an SEO strategy or running an ad campaign for real builds confidence and prepares you for real-world challenges. Moreover, recruiters prefer candidates who have practical and actionable experience.

 

4. Faculty and industry expertise: What good is an academy/ institute without the right faculty? Make sure that the academy you’ve zeroed in on has experienced faculty members who’ve had or presently have active roles in the digital marketing industry. This will help them to explain concepts using real-world examples. In fact, we believe that quality mentorship from industry veterans can make your digital marketing education more engaging and impactful.

 

5. Flexible learning formats: Your schedule matters! Online digital marketing courses in Kolkata offer great flexibility – allowing you to learn anytime. This is a big help, especially if you juggle work or studies. That said, offline courses provide a more interactive, in-person experience. Hybrid options offer the best of both formats. So, choose a format that works the best for you and make sure that you stay consistent. Whether you prefer live sessions or prefer self-paced learning, the choice is yours.

 

6. Certification and credibility: A certificate from a recognised institute/ academy validates your skills and adds weight to your resume. Find out if the academy will offer any certificate upon successfully completing the course. Also, do some research and find out if they have connections with notable IT businesses around. That said, the certificate demonstrates commitment to growth and makes sure that your prospective employers see you as a serious candidate with verified expertise.

 

7. Course duration and cost: Ask yourself, “How much time can I realistically dedicate to the course?” While short courses are ideal for quick upskilling, longer digital marketing courses in Kolkata offer in-depth knowledge. Compare the pricing across platforms and weigh the same against the value provided. Remember, expensive isn’t always the best! So, look for courses that have a robust curriculum, practical training, and a certificate that actually helps in the industry. Some academies, such as our own at Weavers Web Academy, offer demo classes/ introductory modules, to let students get a feel of the course before committing fully.

 

8. Alumni success and placement support: Some of the best digital marketing institutes have a robust alumni network and strong placement support. Find out how well the alumni are doing, as this way, you’d be able to assess the effectiveness of the course better. As for the placement support, it’s good to go for an academy that offers resume building, mock interviews, and job referrals – all of which are needed to heighten your chances of landing a great job.

 

9. Resources and community support: Look for an institute that offers additional resources such as toolkits, templates, or lifetime access to some content. If they have an active community/ forums and live Q&A sessions, that will be a big boost to your learning journey. This will help you to engage with fellow students and foster a collaborative environment for exchanging ideas and resolving doubts.

 

10. Student reviews and testimonials: Reviews and testimonials offer a clean and actual glimpse into the course experience. Take some time out to go through different online platforms and the course website for feedback from past students who’ve enrolled in digital marketing courses in Kolkata. Pay attention to what they have to say about the course quality, faculty, and the overall learning experience. The honest reviews will help you gauge if the program meets your expectations and delivers on its promises.

 

Why choose Weavers Web Academy?

 

We at Weavers Web Academy take pride in being a top choice for digital marketing courses in Kolkata. Our industry-best curriculum is designed to help students learn the latest tools and techniques – so that they can stay ahead of the competition and thrive in the ever-evolving digital landscape.

 

Whether you prefer online classes or interactive offline classes, we’ve got it covered. Our experienced faculty brings real-world expertise – delivering engaging lessons tailored for practical applications. That is not all! At Weavers Web Academy, you’ll get hands-on experience by working on real-world projects. This will not only help you build a strong portfolio but also boost your confidence.

 

At Weavers Web Academy, we go beyond teaching – and thus offer frequent doubt-clearing sessions. This way, you’ll never feel stuck. Our mock interview classes/ sessions prepare you well for interviews. Plus, with our 360-degree placement assistance, you’ll receive resume-building tips, job referrals, and support to kickstart your career in digital marketing.

 

Join a learning environment that focuses on your growth. Choose Weavers Web Academy. Enroll now!

How to Choose the Best Digital Marketing Course in Kolkata?

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In the competitive world, finding the right career option is always challenging. Some job roles demand a science background, some commerce, and others arts. However, digital marketing courses have no specific requirement. You can be from any background, but you have to fix your interest in that job role.

Well, if you are ready to boost up your career with the best digital marketing course in Kolkata, it can be like searching for a needle in the sand. With the growing institutes in Kolkata, it is very tough to understand which institute and course will be right for your career. So, how do you make the right choice? Here, we have set an ultimate guide for the learners to reach the goal of their career success with digital marketing.

 

Necessity of Digital Marketing Course Today!

 

Digital marketing has transformed the mode of business to operate the strategies with the increase of various companies, which are shifting their focus as online marketers. The growing demand for skilled digital marketers is increasing in daily life. After doing a lot of research, a study on LinkedIn stated that digital marketing jobs are among the ten most in-demand career paths. 

If you want to build your personal branding, work for a top company, or start a digital marketing agency, enrolling in the best digital marketing course in Kolkata is important.

 

Tips to Pick the Best Digital Marketing Course 

 

There is never a choice based on a one-size-fits-all approach if you talk about picking the perfect digital marketing course. However, there are some aspects that can help you make the right decision in finding the best digital marketing course in Kolkata. Let’s have a look at some factors:

 

  • Complete Curriculum: Cover the Aspects of the Course

Every good course offers a holistic view that covers various areas of digital marketing:

    • Social Media Marketing (SMM)
    • Search Engine Optimization (SEO) (Onpage and Offpage)
    • Social Media Optimization (SMO)
    • Content Marketing and Optimization
    • Web Analysis
    • Competitor Analysis
    • Video Marketing
    • Pay-Per-Click (PPC) Advertising
    • Lead Management and Growth Hacking
    • Project Review and Mobile Marketing

 

There may be some courses that will give you ideas on SEO, and others will make you an expert in PPC. Now, you have to find out which course follows all the aforesaid areas in the curriculum. 

If you find the best digital marketing courses in Kolkata offered by Weavers Web Academy, you will get a module on Google Analytics Certification that equips the students with perfect skills to measure and track website performance. The practical training in the class will help you rule the data-driven world.

 

  • Experienced Faculty: Get Help from Experts

 

Teachers or faculty play a vital role in accomplishing your career goals. The teaching objectives and styles of the instructors can break or make your learning experience. It is important to find experienced professionals who have complete knowledge about the digital marketing world. 

In Kolkata, there are some institutions that make partnerships with industry experts who have real-world experience and knowledge about the subject. Try to know whether they have worked on the campaigns of reputed brands or have been part of good organisations. Weavers team have professionals who meet these factors, and they can give valuable insights with practical tactics and strategies to their students. 

 

  • Certifications: Grab the Right Credentials and Skills

 

With the help of digital marketing certification, you can reach a competitive edge in your job market. There are various course evaluations with certifications that help you gain recognition in the competitive world where getting a good job is quite challenging. Some certifications include:

 

  • Facebook Blueprint Certification
  • Google Ads Certification
  • HubSpot Content Marketing Certification

 

There are other certificates that you can get if you complete your course from a renowned digital marketing institution that provides you with the best digital marketing course in Kolkata. The top-rated courses always provide the learners the opportunity to earn numerous certificates and help them create a strong portfolio that showcases the potential of the employees.

 

  • Practical Training: Complete Projects & Assignments

 

In the field of digital marketing, the candidate has to acquire knowledge more than the textbooks. It is important to gain practical knowledge and experience on the basis of real-world assignments and projects. Our expert faculties in Weavers Web Academy offers live projects and practical assignments to develop the practical skills of the candidates in addition to theoretical knowledge.

There are some necessary courses that help the students manage actual campaigns on Facebook or Google Ads. The hands-on experience is always invaluable when the candidates enter the job market. Most of the employees expect employees who have practical skills along with theoretical knowledge. 

 

  • Placement & Internship: Assistance in Finding the Right Job

 

The most crucial factor in choosing the right digital marketing course is placement assistance. Placement is the main aim of every student, but they have to remember that getting placement is not magic. Following proper guidelines and gaining skills in digital marketing can help you get an excellent job in this competitive field.

The institute offers internship opportunities that help the students get an idea on the real set-up style. Whether you want to do a job or start a business, the internship program will help you.  

Our institute offers the best digital marketing course in Kolkata that helps the job seekers crack the interviews of the top companies. You can kickstart your career today by completing your course.  

 

  • Online vs. Classroom: Select the Suitable Format

 

Due to the preoccupied schedule, most of the candidates prefer choosing online courses over the traditional classroom. In the online classroom, the students get the flexibility that is ideal for working students or candidates who have busy schedules. The traditional classrooms allow the students to interact face-to-face with the faculty. Completing the hands-on workshop is easy.

Well, both the classes have their own benefits. However, we provide both types of classes as per your convenience.   

 

  • Reviews and Reputation: Check the Student Feedback

 

Reputation is the most critical indicator of a good institute. You may check testimonials, online reviews, and ratings from the ex students of the institute. The platforms such as Quora, LinkedIn, and Google Reviews provide you the thought process of the former students who completed the course and got placement support.

The real success stories are always provided in the testimonials, so the reviews always state the reputation of the institute.

 

  • Partnership of various Industries: Sign of Credibility

 

A question may arise, does the institute have proper relation or partnership with the leaders of the industry? It’s a key factor that states whether the institute gives you the best digital marketing course in Kolkata. There are various institutes that have partnership with HubSpot, Facebook, and Google. They provide best placement opportunities and better training. 

For instance, a good digital marketing institute in Kolkata, which partners with Google often offers access to Google’s certifications and learning tools. The students can reach their career goals easily without any hassle.

 

  • Post-Course Assistance: Enjoy the Guidelines After the Course Period

 

You may only enjoy the benefits of post-course assistance at some institutes. But reputed institutes solve your queries and provide you benefits even after you complete the course. This can benefit the students and solve other problems that meet your needs. This reassurance helps the students choose the courses and fight with the challenges of various fields.

 

  • Affordable Fees and the Course Duration

 

Every student thinks about the course duration and the fees when starting any course. However, rushing to jump the career ladder may not provide you with a fruitful result. Our faculties for the digital marketing course at Weavers Web Solutions offer a 6-month course at INR 55,000. Now, why should you choose our course? Take a look!

  • Get complete career guidance
  • Enjoy no-cost EMI options
  • Receive frequent doubt-clearing sessions
  • Find 360-degree placement assistance
  • Grab the suitable job-oriented course modules
  • Live projects to gain practical knowledge

 

Students of every stream can choose digital marketing who have completed undergraduate, B.A, B.Com, B.Des. M.A, M.Com, and others. To learn more about our course, you can visit our website.

 

Hireable Skills from Digital Marketing Course      

The top skills that students learn from the best digital marketing course in Kolkata not only help them get a good job but also increase their knowledge on various platforms. They can be the top entrepreneurs one day. Have a look at some skills to learn from the course: 

 

  • SEO (Search Engine Optimization)

 

SEO is the integral part of a business that involves the primary part of digital marketing. Search Engine Optimization improves the search engine result pages (SERPS) and optimises a website that increases the reach of the customers. The students can learn keyword optimization techniques and rank the website in Google, Bing, Moz, etc.

 

  • SMM (Social Media Marketing)

 

The SMM helps in creating the content for social media and branding. Moreover, the students can learn the ways to generate traffic. The professionals in digital marketing can understand some basics about the media platforms such as LinkedIn, Twitter, Instagram, and Facebook. The social media campaigns with the analytics tools can mediate the business that is the part of SMM.

 

  • Pay-Per-Click (PPC) Advertising

 

PPC advertising helps digital marketers reach audiences on various digital platforms and websites through paid ads. The students of the digital marketing course learn how to set up PPC campaigns on Bing, Google, X, LinkedIn, Facebook, and Pinterest to show ads to people for various services and products.

 

  • Content Marketing

 

The main goal of the content marketing is to reach the customers by using visual, written, and video contents. The content is published on social media, website, and other channels for subtle information and promotion as per the ranking of the keywords as we know content is the king. This is the best way for an advertisement to attract an audience.

 

  • Video Marketing

 

Internet users can turn to sites such as YouTube before they buy a product or service. Digital marketers use various platforms such as TikTok, Instagram, and Facebook videos to run a video marketing campaign. The success of video integration in SEo, broad social media marketing campaigns, and content marketing are part of video marketing. The digital marketing course offers video marketing aspects to reach the audience in a better way.

 

  • Mobile Marketing

 

The students can learn the way to get involved in advertising of services and products through tablets, mobile phones and other smart devices via SMS, websites, in-app notifications, and social media. Mobile marketing helps people identify data with trends, work on mobile analytics, and focus on personalised marketing to accomplish the goals of the business. 

Along with these hireable skills, there are various parts in the curriculum of the digital marketing course because it is a vast and in-depth subject with various layers in it. However, along with the theoretical knowledge a reputed institute guides the students with practical projects and assignments. 

 

Frequently Asked Questions

 

  • What type of practical skills can I gain from the digital marketing course?

 

You will learn the ways to optimise websites, run successful digital campaigns, and analyse data.

 

  • How can I access the course materials?

 

You can access the course materials modules 24/7 as you need. You can download the course module from our website or with the help of our expert team.

 

  • Can I pay my course fee in instalments?

 

Yes, definitely! We offer affordable and flexible payment options to meet your needs.

 

  • Are there exams and quizzes?

 

Yes, we arrange weekly quizzes and examinations to test the knowledge of the students.

 

  • How to register for the course?

 

Well, you can enrol through the website of Weavers Web Academy and download the course module where you will find the details about the course.

 

  • What is the session, and when is the time to start the digital marketing course?

 

Our team offers multiple starting dates. Therefore, feel free to join us any time. 

 

  • Are there any discounts and offers on the course?

 

We offer discounts based on the session needs. You can connect with us for further discussion.

 

  • Can I get any type of demo class before enrolling?

 

Yes, we offer free demo sessions that help you choose our course.

 

  • What is the cost of the digital marketing course?

 

We offer an affordable rate of INR 55,000 for a 6-month course along with the learning materials, certification, and 100% placement guarantee. However, we have some regulations for the students that will be provided to you. You can also pay the amount in instalments.

 

  • Which software and tools are the fruits of this course?

 

After completing the best digital marketing course in Kolkata, you will gain hands-on experience with various tools such as AdWords, Google Analytics, and social media platforms.

 

  • What are the prerequisites for the course?

 

The fundamental computer skills and access to the internet can help you start the course and reach your career goals.

 

  • How often do you update the course?

 

The course is updated as per the needs of the industry on the basis of the latest digital marketing tools and trends.

 

  • What kind of support can I get after completing the course?

 

We offer post-course support, such as networking opportunities and access to updated materials.

 

  • Can you name the kinds of assignments that I will be doing?

You will understand how to create digital marketing strategies, analyse real data sets, and run ad campaigns.

 

  • Can I start the course while working as a full-time employee?

 

Yes, our flexible schedule and online classes can help you create your own pace if you are a working professional. 

 

  • How do you register for the digital marketing course at your institute?

 

To register for the digital marketing course at Weavers Web Solutions, you can call us at 8013104060 or send us an email at enquiry@weaversweb.academy. Feel free to visit our website – https://weaversweb.academy/ to get complete information about various courses including digital marketing courses.

 

Are you Ready to Enrol Yourself in the Course?

 

In the competitive job market, if you want to accomplish your career goals, then choosing the right career course is essential. To become an expert digital marketing executive, dig deep into the sea of knowledge with the divers of Weavers Web Academy. We assure you to grow your career with the help of our experts. What are you thinking? Reach the zenith of the career by connecting with us today!

Transform Your Career with Leading Digital Marketing Institute in Kolkata

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In today’s rapidly evolving job market, having digital marketing skills is more than just advantageous. As more and more businesses shift their focus online to boost their reach and connect with a wider audience, the demand for professionals well-versed in online marketing has also soared. So, whether you’re a novice, a seasoned professional looking to upskill, or someone looking to switch careers, digital marketing can up your chances of employability.

That said, just knowing the basics won’t cut it! To truly stand out and excel in the industry, you need in-depth knowledge and hands-on experience. This is where professional digital marketing institutes come in. Enrolling in a leading digital marketing institute in Kolkata allows you to garner in-depth knowledge/ understanding of the latest tools and learn from the best in the industry. Training with the best will up your confidence and turn you into a pro, ready to tackle real-world online marketing challenges. In short, choosing the right institute is the first step to building a successful career in DM.

Why is digital marketing the future?

How many times have you actually gone beyond the first or second page on Google? Chances are that you may have rarely done so, and this is where online marketing is at work. Digital marketers help businesses rank better on searches. But that’s not all they do!

To put it simply, online marketing is all about using digital channels to promote a business – its services and products. Email marketing, content marketing, PPC, and SEO, all come under the gamut of internet marketing. In fact, around 89% of marketers around the globe say that SEO and other digital marketing efforts lead to fruitful results. It allows brands to connect with their target demographics. While that’s the goal of traditional marketing efforts, digital marketing also allows brands to target a more niche audience. The fact that it helps even small and medium-sized businesses to garner attention online and go up against more established businesses is what makes it popular all the more.

Why choose digital marketing as a career?

  • It’s the in-demand thing: According to a LinkedIn report, almost half of the jobs posted on its platform back in 2022 either belonged to online marketing or were from the media domain! This shows the kind of opportunity available for those looking for a career in this industry. In fact, the data shows how businesses, big and small, are always looking for internet marketing professionals, which seriously ups your chances of landing a great gig.

 

  • Variety is the spice of marketing: It’s probably fair to say that almost all businesses these days have at least some kind of digital presence. So digital marketers are tasked with using the different channels at their disposal – each of which warrants its own specialization. Some of the options include Search Engine Optimization, Social Media Marketing, Content Marketing, and more. When you pass out from a digital marketing institute in Kolkata, you may even choose your own niche skill for continued and focused growth.

 

  • Competitive salary and a versatile career: The salary bit almost always depends on experience and skills, and on the niche/ segment of digital marketing you choose to specialize in. That said, nearly all avenues in the domain have a great competitive salary, and there’s plenty of room for growth. That said, you’d also get to work with big and small companies and collaborate with different teams. 

Remote work opportunity: These days, people look to maintain a healthier work-life balance and prefer being around the family. Luckily, with a career in digital marketing, you can do just that! Most digital marketing companies offer a hybrid or a remote working opportunity. So, all you need is a PC/ laptop and a stable internet connection, and you can basically work from anywhere around the globe. 

Why opt for a leading digital marketing institute in Kolkata?

In the ever-evolving world of online marketing, quality education and training are an absolute must. With businesses relying heavily on digital strategies, the demand for skilled professionals is at an all-time high. However, not all digital marketing courses are created equal. Thus, choosing the right institute can make a significant difference in your career trajectory.

A well-established institute offers more than just theoretical knowledge. It offers a comprehensive learning experience that brings in the latest industry insights and blends them with practical, hands-on training. This makes sure that you not only ace online marketing concepts but also get proficient in using real-world tools. At Weavers Web Academy – the best digital marketing institute in Kolkata, we have the finest, industry-vetted digital marketing faculty who bring their industry expertise to the classroom.

Another great advantage of enrolling in a top-notch institute is the tailored/ custom curriculum. It is always best to opt for an institute that offers a robust curriculum – one that evolves with the changing times and the needs of the industry. At Weavers Web Academy, we always make sure that you’re always learning the most up-to-date digital marketing strategies, and this puts us one step ahead of the competition. That is not all! We have a strong industry presence and connections that allow us to offer students excellent opportunities for internships and placements.

Our comprehensive DM course offerings

At Weavers Web Academy, we offer a course crafted to equip everyone with the skills needed to excel in their career. We start with Search Engine Optimization (SEO), where you get to learn all about on-page and off-page SEO. Learn how to optimize business websites, conduct competitor analysis, and leverage the power of web analytics to track and heighten SEO performance. We also teach everything about content marketing, including strategies that drive organic traffic and help build brand authority. Sounds fun, right?

In the Social Media Optimization (SMO) module, we teach people how to boost a brand’s online presence through targeted, effective social media strategies. We also teach how to create and manage campaigns that resonate with audiences. As for our module focused on PPC ads, you’ll learn to master search campaigns, display ads, and campaign creation. We will also train you on YouTube SEO – on how to optimize videos and attract more organic traffic to your channel.

At Weavers Web Academy, we take pride in our industry-best, career-focused, job-oriented course modules that are designed to prepare you for real-life challenges. This is what makes us the best digital marketing institute in Kolkata. While our live projects offer practical knowledge, the doubt-clearing sessions are geared towards making sure that you are never left behind. In fact, to make your journey smoother, we even offer no-cost EMI options.

Hands-on experience and expert faculty

When it comes to learning internet marketing, do you know what truly stands out or what truly makes a difference? Well, theory can’t alone prepare you for the ever-evolving digital marketing space. You’ll have to roll up your sleeves and dive into real-world projects. Why? Well, that’s because the world of digital marketing is never quite the same and Google frequently rolls out updates, and the best way to keep up is only through hands-on experience. At Weavers Web Academy, you’d not just gain theoretical knowledge on SEO, PPC, and SMM, but also get to apply those concepts in practical scenarios that mimic real-world challenges.

Have you ever wondered what sets successful digital marketers apart? It is often their ability to comprehend issues and adapt to the changing marketing trends. This comes from experience, and that’s exactly what our faculty members offer – experience! From live projects that actually replicate marketing campaigns to real-time competitor analysis, we prepare you to face the industry head-on.

But all the training and hard work may prove nothing unless you get mentored by the right people. Students need to learn from people who’ve been in the trenches and know the ins and outs of the digital world. That’s where our faculty members come in! Our expert faculty at Weaves Web Academy aren’t just teachers but seasoned professionals who guide you every step of the way.

Job placement assistance and flexible learning opportunities

When you invest in our digital marketing institute in Kolkata, you’re not just signing up for education or skills but investing in your future. At Weavers Web Academy, we understand how everyone’s learning needs and schedules are different, and that’s why we’ve come up with flexible learning options to suit your needs. Whether you prefer online classes or face-to-face interactions in an offline setting, we’ve got it all.

But what when you’ve completed the course? Well, we’ve figured out that bit as well! Our job placement assistance is one of the best in Kolkata. At Weavers Web Academy, we’re committed to not just teaching you the skills you need but also in helping you land the job of your dreams. Our placement team works tirelessly to connect you with top companies in the industry so that you find a role that best matches your skills and expectations. At Weavers Web Academy, your success is our top priority.

Key takeaway

Enrolling in a leading digital marketing institute in Kolkata is a smart move for anyone who takes their career seriously. At Weavers Web Academy, you don’t invest to gain knowledge but instead to create the foundation to further your career and land your dream job. From amazing course materials to handling hands-on projects, getting trained by the industry’s best faculty, and flexible learning options, Weavers Web Academy does all this and more. We help you with the skills and confidence you need to thrive in today’s competitive job market. But why take our word for it? Check out the tons of positive reviews that we’ve received on Google.

Whether you are fresh out of school and just starting out, or planning to switch careers, our online marketing curriculum is designed keeping everyone’s needs in mind. Once you complete your course, our 360-degree placement assistance will help you bag a role that aligns with your goals.

So why wait? Transform your career with Weavers Web Academy! Registering with our digital marketing course is relatively simple. Call us at 8013104060 or email us at enquiry@weaversweb.academy.

Your journey to success begins right here!